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isPartOf:"Journal of business strategy"
~isPartOf:"Journal of transport economics and policy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Beziehungsmarketing"
~subject:"Bundling strategy"
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Journal of business strategy
Journal of transport economics and policy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of retailing and consumer services
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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Progress in tourism marketing
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Schmalenbach business review : sbr
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Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
Saved in:
2
Cross-market discounts
Goic, Marcel
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 134-148
Persistent link: https://www.econbiz.de/10008905584
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