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isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Big data and knowledge sharing in virtual organizations"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Betriebliche Wertschöpfung"
~subject:"Internet usage"
~subject:"Internetnutzung"
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Betriebliche Wertschöpfung
Internet usage
Internetnutzung
Social Web
91
Social web
91
Brand management
56
Markenführung
56
Consumer behaviour
48
Konsumentenverhalten
48
Brand image
37
Markenimage
37
Internet marketing
36
Online-Marketing
36
Brand
27
Markenartikel
27
Beziehungsmarketing
26
Relationship marketing
26
Social media
17
Customer integration
12
Kundenintegration
12
Viral marketing
11
Virales Marketing
11
Value creation
7
Marketing management
6
Marketingmanagement
6
Personality psychology
6
Persönlichkeitspsychologie
6
social media
6
Advertising effects
5
Consumer engagement
5
Werbewirkung
5
Brand community
4
Brand loyalty
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Customer satisfaction
4
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4
Fashion
4
Kundenzufriedenheit
4
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Buchanan-Oliver, Margo
1
Carlson, Jamie
1
Chen, Kuan-Ju
1
Cosenza, Tracy Rickman
1
Cova, Bernard
1
De Vries, Natalie Jane
1
Fam, Kim Shyan
1
Ferreira, André
1
Gamidullaeva, Leyla Ayvarovna
1
Hassan, Mahmud
1
Hinsch, Christian
1
Kim, Jooyoung
1
Kortt, Michael
1
Kwon, Wi-suk
1
Lin, Jhih-Syuan
1
Mkrtčjan, Vardan
1
Mydock, Suni <III>
1
Nobre, Helena
1
Palatkin, Ivan
1
Panasenko, Svetlana
1
Paranque, Bernard
1
Pervan, Simon J.
1
Rahman, Mohammad M.
1
Renton, Michelle
1
Richard, James E.
1
Seo, Yuri
1
Sheldon, Kennon M.
1
Solomon, Michael R.
1
Taylor, Alex
1
Yeboah-Boateng, Ezer Osei
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Journal of consumer behaviour : an international research review
Big data and knowledge sharing in virtual organizations
The journal of brand management : an international journal
Journal of business research : JBR
23
Handbook of social media management : value chain and business models in changing media markets
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of strategic marketing
8
Journal of retailing and consumer services
7
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Psychology & marketing
5
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing theory
4
Technological forecasting & social change : an international journal
4
Wertschöpfung durch Medien im Wandel
4
Information systems research : ISR
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of technology marketing : IJTMkt
3
Journal of marketing research : JMR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service management
3
Journal of service theory and practice : JSTP
3
Supply chain management : an international journal
3
The Routledge companion to digital consumption
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
2
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
2
European journal of marketing
2
HMD : Praxis der Wirtschaftsinformatik
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of networking and virtual organisations : IJNVO
2
International journal of production economics
2
Journal of business economics and management
2
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ECONIS (ZBW)
11
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1
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11
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1
Exploring brand governance in SMEs : does socialisation provide a means to value creation?
Renton, Michelle
;
Richard, James E.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 461-472
Persistent link: https://www.econbiz.de/10012060149
Saved in:
2
About digital avatars for control systems using Big Data and knowledge sharing in virtual industries
Mkrtčjan, Vardan
;
Gamidullaeva, Leyla Ayvarovna
; …
- In:
Big data and knowledge sharing in virtual organizations
,
(pp. 103-116)
.
2019
Persistent link: https://www.econbiz.de/10011980906
Saved in:
3
Generating big data : leveraging on new media for value creation
Yeboah-Boateng, Ezer Osei
- In:
Big data and knowledge sharing in virtual organizations
,
(pp. 136-161)
.
2019
Persistent link: https://www.econbiz.de/10011981807
Saved in:
4
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
5
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
6
Facebook, self-disclosure, and brand-mediated intimacy : identifying value creating behaviors
Hassan, Mahmud
;
Mydock, Suni <III>
;
Pervan, Simon J.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 493-502
Persistent link: https://www.econbiz.de/10011580767
Saved in:
7
The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation
Chen, Kuan-Ju
;
Kim, Jooyoung
;
Lin, Jhih-Syuan
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
3
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011376321
Saved in:
8
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
9
Credibility in the blogosphere : a study of measurement and influence of wine blogs as an information source
Cosenza, Tracy Rickman
;
Solomon, Michael R.
;
Kwon, Wi-suk
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
2
,
pp. 71-91
Persistent link: https://www.econbiz.de/10011294147
Saved in:
10
The impact of frequent social Internet consumption : increased procrastination and lower life satisfaction
Hinsch, Christian
;
Sheldon, Kennon M.
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
6
,
pp. 496-505
Persistent link: https://www.econbiz.de/10010230119
Saved in:
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