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isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Betriebliche Wertschöpfung"
~subject:"Internet usage"
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Betriebliche Wertschöpfung
Internet usage
Social Web
234
Social web
234
Internet marketing
144
Online-Marketing
144
Consumer behaviour
141
Konsumentenverhalten
141
Brand management
104
Markenführung
104
Brand image
66
Markenimage
66
Beziehungsmarketing
61
Relationship marketing
61
social media
59
Viral marketing
51
Virales Marketing
51
Brand
37
Markenartikel
37
Advertising effects
31
Werbewirkung
31
Advertising
22
Werbung
22
Marketing management
21
Marketingmanagement
21
Facebook
19
Social network
18
Soziales Netzwerk
18
Customer integration
17
Kundenintegration
17
Online retailing
17
Online-Handel
17
Social media
17
electronic word-of-mouth
12
consumer behaviour
11
social media marketing
11
E-commerce
10
Electronic Commerce
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10
Personality psychology
10
Persönlichkeitspsychologie
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Alvandi, Mohsen
1
Buchanan-Oliver, Margo
1
Carlson, Jamie
1
Chen, Kuan-Ju
1
Cosenza, Tracy Rickman
1
Cova, Bernard
1
De Vries, Natalie Jane
1
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1
Ferreira, André
1
Hassan, Mahmud
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1
Kim, Jooyoung
1
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1
Kwon, Wi-suk
1
Lin, Jhih-Syuan
1
Mydock, Suni <III>
1
Nobre, Helena
1
Paranque, Bernard
1
Pažėraitė, Aušra
1
Pervan, Simon J.
1
Rahman, Mohammad M.
1
Renton, Michelle
1
Repovienė, Rūta
1
Richard, James E.
1
Seo, Yuri
1
Shaykhzade, Fooziye
1
Sheldon, Kennon M.
1
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1
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Journal of consumer behaviour : an international research review
International journal of internet marketing and advertising : IJIMA
The journal of brand management : an international journal
Journal of business research : JBR
23
Handbook of social media management : value chain and business models in changing media markets
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of strategic marketing
8
Journal of retailing and consumer services
7
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Psychology & marketing
5
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing theory
4
Technological forecasting & social change : an international journal
4
Wertschöpfung durch Medien im Wandel
4
Information systems research : ISR
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of technology marketing : IJTMkt
3
Journal of marketing research : JMR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service management
3
Journal of service theory and practice : JSTP
3
Supply chain management : an international journal
3
The Routledge companion to digital consumption
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Big data and knowledge sharing in virtual organizations
2
Business horizons
2
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
2
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
2
European journal of marketing
2
HMD : Praxis der Wirtschaftsinformatik
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of networking and virtual organisations : IJNVO
2
International journal of production economics
2
Journal of business economics and management
2
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ECONIS (ZBW)
11
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1
Content marketing towards customer value creation
Repovienė, Rūta
;
Pažėraitė, Aušra
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
Saved in:
2
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
3
Exploring brand governance in SMEs : does socialisation provide a means to value creation?
Renton, Michelle
;
Richard, James E.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 461-472
Persistent link: https://www.econbiz.de/10012060149
Saved in:
4
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
5
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
6
Facebook, self-disclosure, and brand-mediated intimacy : identifying value creating behaviors
Hassan, Mahmud
;
Mydock, Suni <III>
;
Pervan, Simon J.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 493-502
Persistent link: https://www.econbiz.de/10011580767
Saved in:
7
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
8
The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation
Chen, Kuan-Ju
;
Kim, Jooyoung
;
Lin, Jhih-Syuan
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
3
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011376321
Saved in:
9
Credibility in the blogosphere : a study of measurement and influence of wine blogs as an information source
Cosenza, Tracy Rickman
;
Solomon, Michael R.
;
Kwon, Wi-suk
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
2
,
pp. 71-91
Persistent link: https://www.econbiz.de/10011294147
Saved in:
10
The impact of frequent social Internet consumption : increased procrastination and lower life satisfaction
Hinsch, Christian
;
Sheldon, Kennon M.
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
6
,
pp. 496-505
Persistent link: https://www.econbiz.de/10010230119
Saved in:
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