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isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Marketing intelligence & planning"
~subject:"Befragung"
~subject:"Beziehungsmarketing"
~subject:"Relationship marketing"
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Befragung
Beziehungsmarketing
Relationship marketing
Social Web
65
Social web
65
Internet marketing
36
Online-Marketing
36
Consumer behaviour
34
Konsumentenverhalten
34
Brand management
16
Markenführung
16
Social media
13
Brand image
10
Markenimage
10
Viral marketing
10
Virales Marketing
10
Advertising effects
7
Brand
7
Customer integration
7
Kundenintegration
7
Markenartikel
7
Online retailing
7
Online-Handel
7
Werbewirkung
7
E-commerce
6
Electronic Commerce
6
Marketing management
5
Marketingmanagement
5
Facebook
4
Influencer marketing
4
Internet usage
4
Internetnutzung
4
Social relations
4
Soziale Beziehungen
4
Website
4
Co-creation
3
Customer satisfaction
3
Dienstleistungsqualität
3
Facebook, Inc.
3
Großbritannien
3
Internet
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English
22
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Ahmed, Riaz Uddin
1
Brito, Eliane Pereira Zamith
1
Casidy, Riza
1
Cawsey, Timothy
1
Chen, Kuan-Ju
1
Dennis, Charles
1
Driesener, Carl Barrie
1
Esfidani, Mohammad Rahim
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
France, Cassandra
1
Gaur, Sanjaya Singh
1
Goi, Chai Lee
1
Habibi, Fatemeh
1
Harris, Lisa
1
Hassan, Mahmud
1
Hsu, Li-Chun
1
Hyde, Kenneth F.
1
Ji, Chunli
1
Kalam, Abul
1
Kapulos, Alexandros
1
Kartastenp, Elina
1
Kaur, Simran
1
Kian Yeik Koay
1
Kim, Jooyoung
1
Kortt, Michael
1
Kumar, Vikas
1
Kuusela, Hannu
1
Le Quynh Hoa
1
Li, Kefang
1
Lim, Weng Marc
1
Lin, Jhih-Syuan
1
Maplestone, Vanya Louise
1
McLean, Graeme J.
1
Merrilees, Bill
1
Miller, Dale
1
Mitic, Miljana
1
Moghaddam, Saeed Arablooye
1
Mrad, Mona
1
Mydock, Suni <III>
1
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Journal of consumer behaviour : an international research review
Marketing intelligence & planning
Journal of business research : JBR
92
Journal of retailing and consumer services
66
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of strategic marketing
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
The journal of brand management : an international journal
23
Business horizons
19
Technological forecasting & social change : an international journal
19
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Journal of the Academy of Marketing Science
14
Tourism management : research, policies, practice
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Psychology & marketing
12
SpringerLink / Bücher
12
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
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ECONIS (ZBW)
22
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
3
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
4
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
5
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
6
Online complaint handling : a text analytics-based classification framework
Yelkenci, Birce Dobrucalı
;
Özdağoğlu, Güzin
; …
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 557-573
Persistent link: https://www.econbiz.de/10014313058
Saved in:
7
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
Saved in:
8
Computer-generated influencers : the rise of digital personalities
Mrad, Mona
;
Ramadan, Zahy
;
Nasr, Lina Issam
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 589-603
Persistent link: https://www.econbiz.de/10013393501
Saved in:
9
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
10
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
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