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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~accessRights:"restricted"
~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Low-cost strategy"
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Low-cost strategy
Sales promotion
6
Verkaufsförderung
6
Niedrigpreisstrategie
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Consumer behaviour
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Konsumentenverhalten
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Motivation
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2004-2008
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2013-2018
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Asymmetric information
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Cognition
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Computerspieleindustrie
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Criticism
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Direct selling
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Price discrimination
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Bagchi, Rajesh
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Cai, Fengyan
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Gauri, Dinesh Kumar
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Huang, Wen Hsien
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Tseng, Chung-Hui
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of consumer behaviour : an international research review
Journal of retailing and consumer services
5
Journal of business research : JBR
4
Journal of retailing
3
Journal of marketing research : JMR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
Quantitative marketing and economics : QME
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Handbook of research on applied AI for international business and marketing applications
1
Information systems research : ISR
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of business logistics : JBL
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing
1
Journal of marketing research
1
Management research review
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Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing science
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Omega : the international journal of management science
1
The international review of retail, distribution and consumer research
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The journal of consumer marketing
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ECONIS (ZBW)
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How consumers respond to missing a quantity discount with multiple price breaks
Huang, Wen Hsien
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
5
,
pp. 411-419
Persistent link: https://www.econbiz.de/10011542318
Saved in:
2
The effect of price discounts on green consumerism behavioral intentions
Tseng, Chung-Hui
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 325-334
Persistent link: https://www.econbiz.de/10011570901
Saved in:
3
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
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