//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"BestMasters"
~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
~isPartOf:"The journal of brand management : an international journal"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Neurowissenschaft"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Neuroscience
12
Neurowissenschaften
12
Consumer behaviour
8
Konsumentenverhalten
8
Neuromarketing
4
Brand image
3
Markenimage
3
Brand management
2
Cognition
2
Kognition
2
Markenführung
2
Market research
2
Marktforschung
2
Perception
2
Wahrnehmung
2
neuroscience
2
Backwaren
1
Bakery product
1
Beziehungsmarketing
1
Biological data
1
Biologische Daten
1
Brand architecture
1
Celebrity endorsement
1
Celebrity-Werbung
1
Confidence
1
Consumer goods marketing
1
Corporate reputation
1
Einzelhandel
1
Emotion
1
Experiment
1
Firmenimage
1
Forecasting model
1
Konsumgütermarketing
1
Markenarchitektur
1
Neural networks
1
Neuroeconomics
1
Neuronale Netze
1
Neuroökonomie
1
Prognoseverfahren
1
Psychology of advertising
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
12
Hochschulschrift
2
Case study
1
Fallstudie
1
Language
All
English
10
German
2
Author
All
Hubert, Anita Mirja
2
Kenning, Peter
2
Ahlert, Dieter
1
Barnett, Samuel B.
1
Brandão, Sofia
1
Cerf, Moran
1
Heinsen, Sven
1
Hubert, Marco
1
Janiszewski, Chris A.
1
King, Dan
1
Krishna, Aradhna
1
Maeng, Ahreum
1
Mormann, Milica
1
Morrin, Maureen
1
Mouthinho, Luiz
1
Plassmann, Hilke
1
Poehlman, T. Andrew
1
Santos, José Paulo
1
Sayin, Eda
1
Scarabis, Martin
1
Scheier, Christian
1
Seixas, Daniela
1
Sommer, Jens
1
Stoll, Marco
1
Strelow, Enrique
1
Tanner, Robin J.
1
Walvis, Tjaco H.
1
Wiedmann, Klaus-Peter
1
Williams, Lawrence E.
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
BestMasters
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
The journal of brand management : an international journal
Journal of advertising research
13
Psychology & marketing
11
Journal of business ethics : JOBE
10
Journal of business research : JBR
10
Journal of marketing research : JMR
8
Organizational research methods : ORM
8
Harvard business review : HBR
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of management education : a publication of the Organizational Behavior Teaching Society
6
Recherches économiques de Louvain
6
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
6
European research studies
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of management information systems : JMIS
5
Journal of management inquiry
5
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
5
Journal of retailing and consumer services
5
International journal of consumer studies
4
International review of economics : journal of civil economy
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of management : JOM
4
Management information systems : mis quarterly
4
Marketing letters : a journal of research in marketing
4
The journal of product & brand management
4
European journal of marketing
3
Journal of consumer behaviour : an international research review
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
Journal of economic behavior & organization : JEBO
3
Journal of neuroscience, psychology, and economics
3
Long range planning : LRP ; international journal of strategic management
3
Management revue : socio-economic studies
3
The journal of real estate research
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Entrepreneurship theory and practice : ET&P
2
Harvard-Business-Manager : das Wissen der Besten
2
Human relations
2
Human resource management review
2
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Uncovering the WHY of consumer behavior : from neuroscience to implementation
Strelow, Enrique
;
Scheier, Christian
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
35
(
2018
)
1
,
pp. 102-108
Persistent link: https://www.econbiz.de/10011965191
Saved in:
2
A ticket for your thoughts : method for predicting content recall and sales using neural similarity of moviegoers
Barnett, Samuel B.
;
Cerf, Moran
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
1
,
pp. 160-181
Persistent link: https://www.econbiz.de/10011763945
Saved in:
3
An interdisciplinary lens on consciousness : the consciousness continuum and how to (not) study it in the brain and the gut, a commentary on Williams and Poehlman
Plassmann, Hilke
;
Mormann, Milica
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 258-265
Persistent link: https://www.econbiz.de/10011738747
Saved in:
4
The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
5
Smellizing cookies and salivating : a focus on olfactory imagery
Krishna, Aradhna
;
Morrin, Maureen
;
Sayin, Eda
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10010381022
Saved in:
6
Neuroscience in branding : a functional magnetic resonance imaging study on brands' implicit and explicit impressions
Santos, José Paulo
;
Seixas, Daniela
;
Brandão, Sofia
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 735-757
Persistent link: https://www.econbiz.de/10009621245
Saved in:
7
A tiger and a president : imperceptible celebrity facial cues influence trust and preference
Tanner, Robin J.
;
Maeng, Ahreum
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
4
,
pp. 769-783
Persistent link: https://www.econbiz.de/10009686804
Saved in:
8
Affect-gating
King, Dan
;
Janiszewski, Chris A.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
4
,
pp. 697-711
Persistent link: https://www.econbiz.de/10009409018
Saved in:
9
Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco
;
Hubert, Anita Mirja
;
Sommer, Jens
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
Saved in:
10
"Implicit diagnostics" : die Fenster zum Unbewussten öffnen
Scarabis, Martin
;
Heinsen, Sven
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
6
,
pp. 29-33
Persistent link: https://www.econbiz.de/10003781246
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->