Neuroscience in branding : a functional magnetic resonance imaging study on brands' implicit and explicit impressions
José Paulo Santos; Daniela Seixas; Sofia Brandão; Luiz Mouthinho
| Year of publication: |
2012
|
|---|---|
| Authors: | Santos, José Paulo ; Seixas, Daniela ; Brandão, Sofia ; Mouthinho, Luiz |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 9, p. 735-757
|
| Subject: | Neuromarketing | Markenimage | Brand image | Neurowissenschaften | Neuroscience |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009621245