//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~language:"eng"
~person:"Gopaldas, Ahir"
~person:"Heath, Timothy B."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Psychology of advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Psychology of advertising
2
Werbepsychologie
2
Consumer behaviour
1
Emotion
1
Konsumentenverhalten
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
Author
All
Gopaldas, Ahir
Heath, Timothy B.
Batra, Rajeev
3
Elder, Ryan S.
2
Krishna, Aradhna
2
Mitchell, Andrew A.
2
Ray, Michael L.
2
Aaker, David A.
1
Allen, Chris T.
1
Berger, Ida E.
1
Bierley, Calvin
1
Bryant, Jennings
1
Burke, Marian C.
1
Chae, Boyoun
1
Coleman, Nicole Verrochi
1
Cox, Anthony D.
1
Dahl, Darren W.
1
Deighton, John
1
Deng, Xiaoyan
1
Edell, Julie A.
1
Engle, Randall W.
1
Ford, Gary T.
1
Forehand, Mark R.
1
Fujita, Kentaro
1
Gaeth, Gary J.
1
Garcia, Stephen M.
1
Goldberg, Marvin E.
1
Gorn, Gerald J.
1
Grant, Susan Jung
1
Grinstein, Amir
1
Ha, Young-won
1
Hagerty, Michael R.
1
Haws, Kelly L.
1
Hoch, Stephen J.
1
Hoeffler, Steve
1
Holbrook, Morris B.
1
Hoyer, Wayne D.
1
Hyun, Yong J.
1
Inman, J. Jeffrey
1
Janiszewski, Chris A.
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketplace sentiments
Gopaldas, Ahir
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 995-1014
Persistent link: https://www.econbiz.de/10010473325
Saved in:
2
The cognitive processing of misleading advertising in young and old adults : asessment and training
Gaeth, Gary J.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10001031363
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->