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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"1986"
~subject:"Promotional materials"
~subject:"Radio advertising"
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1986
Promotional materials
Radio advertising
Psychology of advertising
35
Werbepsychologie
35
Consumer behaviour
21
Konsumentenverhalten
21
Advertising
5
Werbung
5
1985
3
Hörfunkwerbung
3
Personality psychology
3
Persönlichkeitspsychologie
3
Emotion
2
Fernsehen
2
Information behaviour
2
Informationsverhalten
2
Preismanagement
2
Pricing strategy
2
Product design
2
Produktgestaltung
2
Television
2
USA
2
United States
2
Werbemittel
2
Advertising effects
1
Backwaren
1
Bakery product
1
Brand image
1
Consumer goods marketing
1
Consumer preferences
1
Economics of information
1
Forecast
1
Fotografie
1
Humor
1
Information value
1
Informationswert
1
Informationsökonomik
1
Konsumentenpräferenzen
1
Konsumgütermarketing
1
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Batra, Rajeev
1
Deighton, John
1
Goldberg, Marvin E.
1
Gorn, Gerald J.
1
Hyun, Yong J.
1
Kisielius, Jolita
1
MacQueen, Josh
1
Mick, David Glen
1
Mitchell, Andrew A.
1
Ray, Michael L.
1
Romer, Daniel
1
Rothschild, Michael
1
Sternthal, Brian
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing research : JMR
5
Jahrbuch der Absatz- und Verbrauchsforschung
2
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
2
Qualitative Marktforschung : Konzepte - Methoden - Analysen
2
Schriften zu Marketing und Management
2
Schriftenreihe Angewandte Betriebswirtschaft
2
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Beiträge zum Produkt-Marketing
1
Berichte aus der Betriebswirtschaft
1
DUV: Wirtschaftswissenschaft
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of the Academy of Marketing Science
1
Konsum und Verhalten
1
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
1
Meddelanden från Svenska Handelshögskolan
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Sportwissenschaftliche Dissertationen und Habilitationen
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
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ECONIS (ZBW)
7
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1
Predicting memory for components of TV commercials from EEG
Rothschild, Michael
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 472-478
Persistent link: https://www.econbiz.de/10001098517
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2
Using drama to persuade
Deighton, John
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 335-343
Persistent link: https://www.econbiz.de/10001098565
Saved in:
3
Happy and sad TV programs : how they affect reactions to commercials
Goldberg, Marvin E.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 387-403
Persistent link: https://www.econbiz.de/10001068355
Saved in:
4
Affective responses mediating acceptance of advertising
Batra, Rajeev
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
2
,
pp. 234-249
Persistent link: https://www.econbiz.de/10001018725
Saved in:
5
Consumer research and semiotics : exploring the morphology of signs, symbols, and significance
Mick, David Glen
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10001018731
Saved in:
6
The effect of verbal and visual components of advertisements on brand attitudes
Mitchell, Andrew A.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10001018876
Saved in:
7
Examining the vividness controversy : an availability-valence interpretation
Kisielius, Jolita
- In:
Journal of consumer research : JCR ; an …
12
(
1986
)
4
,
pp. 418-431
Persistent link: https://www.econbiz.de/10001019234
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