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Search: subject_exact:"B2B relationship"
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Electronic Commerce
Theory
B-to-B-Marketing
36
Business-to-business marketing
36
Business-to-Business-Marketing
16
Lieferantenmanagement
8
Supplier relationship management
8
Beziehungsmarketing
7
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Germany
7
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7
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Theorie
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Barley, Nicholas
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Claßen, Matthias
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Cockayne, David
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Cornwell, Victoria
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Krause, Juliane
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Journal of customer behaviour
Research
Industrial marketing management : the international journal for industrial and high-tech firms
68
The journal of business & industrial marketing
31
Gabler Edition Wissenschaft
17
Journal of business research : JBR
17
Europäische Hochschulschriften / 5
10
Journal of business-to-business marketing
10
SpringerLink / Bücher
7
Entwicklungen des Investitionsgütermarketing
6
Gabler Edition Wissenschaft / Business-to-Business-Marketing
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Gabler-Edition Wissenschaft
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
4
Neue betriebswirtschaftliche Forschung : Nbf
4
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
4
Berichte aus der Betriebswirtschaft
3
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
3
DUV / Wirtschaftswissenschaft
3
Electronic markets : the international journal on networked business
3
International journal of networking and virtual organisations : IJNVO
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Kompetenztransfer im Investitionsgütermarketing
3
Management information systems : mis quarterly
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
Springer eBook Collection
3
Technischer Vertrieb
3
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
2
Birkbeck working papers in economics and finance : BWPEF
2
Business-to-Business-Marketing
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Die Betriebswirtschaft : DBW
2
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
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Forum Marketing
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ECONIS (ZBW)
8
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1
Managing value propositions in service ecosystems
Boha, Julian
-
2021
Persistent link: https://www.econbiz.de/10012261698
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2
Kundenbindung der Zielgruppe 50plus im Internethandel : Kausalmodell unter Berücksichtigung von Alterseffekten
Silbermann, Steffen
-
2018
Persistent link: https://www.econbiz.de/10011740510
Saved in:
3
Marktorientierung in Business-to-Business-Märkten : eine empirische Untersuchung von mehrstufigen Marketingstrategien
Claßen, Matthias
-
2016
Persistent link: https://www.econbiz.de/10011349231
Saved in:
4
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
Saved in:
5
Exploring CRM and SRM user satisfaction in B2B relationship management
Kooli, Kaouther
;
Ben Mansour, Kaouther
;
Cornwell, Victoria
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10011655460
Saved in:
6
Business to business competitive marketing : practice and literature : commentary
Stone, Merlin
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011655441
Saved in:
7
Google me senseless : skills and expertise that B2B firms are looking for in graduates today : commentary
Barley, Nicholas
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10011655452
Saved in:
8
Identitätsbasierte Markenführung im Investitionsgüterbereich : Management und Wirkungen von Marke-Kunde-Beziehungen
Krause, Juliane
-
2013
Persistent link: https://www.econbiz.de/10009764633
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