//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Credit card"
~subject:"Customer purchases"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bonusprogramm"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Credit card
Customer purchases
Internet marketing
Kundenbindungsprogramm
20
Loyalty program
20
Beziehungsmarketing
15
Relationship marketing
15
Consumer behaviour
9
Konsumentenverhalten
9
Loyalty programs
4
Reward programs
3
USA
3
United States
3
Credit card industry
2
Einzelhandel
2
Großbritannien
2
Kreditkartengesellschaft
2
Online-Marketing
2
Retail trade
2
Social Web
2
Social behaviour
2
Social web
2
Soziales Verhalten
2
United Kingdom
2
Addiction
1
Brand management
1
Brand recommendation
1
Brand-generated content
1
Bystander effect
1
Cannibalization
1
China
1
Coalition
1
Competing coupons
1
Computerspiel
1
Coupon
1
Cross-buying
1
Customer experience
1
Customer loyalty
1
Customer relationship stages
1
Customer value
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Bijmolt, Tammo H. A.
1
Cui, Nan
1
Dorotic, Matilda
1
Fok, Dennis
1
Franco, José
1
Hernández-Ortega, Blanca I.
1
Leavell, J. Paul
1
Molina-Castillo, Francisco-Jose
1
Rishika, Rishika
1
Stanko, Michael A.
1
Verhoef, Peter C.
1
Wang, Tao
1
Wei, Hua
1
Wu, Na
1
Xu, Lan
1
Yang, Xue
1
Zhou, Zongkui
1
more ...
less ...
Published in...
All
Journal of financial services marketing : JFSM
Journal of consumer behaviour : an international research review
Journal of the Academy of Marketing Science
Information systems research : ISR
3
International journal of contemporary hospitality management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Biometrics and neuroscience research in business and management : advances and applications
1
Bridging the gap between advertising academia and practice
1
Business horizons
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Economic perspectives
1
Electronic markets : the international journal on networked business
1
European journal of operational research : EJOR
1
Forum Marketing
1
Gabler Research / Forum Marketing
1
Interfaces : the INFORMS journal on the practice of operations research
1
International business and economics research journal
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of consumer studies
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management and marketing research : IJMMR
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of international business and economics : JIBE
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of vacation marketing : an international journal
1
Schriftenreihe Marketing, Management
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
2
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
3
Be loyal but not addicted : effect of online game social migration on game loyalty and addiction
Wei, Hua
;
Wu, Na
;
Wang, Tao
;
Zhou, Zongkui
;
Cui, Nan
; …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 343-351
Persistent link: https://www.econbiz.de/10011695117
Saved in:
4
Point redemption matters : a response to Murthi et al (2011)
Leavell, J. Paul
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
4
,
pp. 298-307
Persistent link: https://www.econbiz.de/10011594163
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->