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isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Credit card"
~subject:"Customer purchases"
~subject:"Food trade"
~subject:"Internet marketing"
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Search: subject_exact:"Bonusprogramm"
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Customer purchases
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Kundenbindungsprogramm
16
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Journal of financial services marketing : JFSM
Journal of the Academy of Marketing Science
Information systems research : ISR
3
Journal of retailing and consumer services
3
International journal of contemporary hospitality management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
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Biometrics and neuroscience research in business and management : advances and applications
1
Bridging the gap between advertising academia and practice
1
Business horizons
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
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Electronic markets : the international journal on networked business
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European journal of operational research : EJOR
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Interfaces : the INFORMS journal on the practice of operations research
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International business and economics research journal
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
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International journal of consumer studies
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International journal of electronic customer relationship management : IJECRM
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International journal of electronic marketing and retailing : IJEMR
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International journal of management and marketing research : IJMMR
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Journal of air transport management
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of hospitality marketing & management
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Journal of international business and economics : JIBE
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of service management
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Journal of vacation marketing : an international journal
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Schriftenreihe Marketing, Management
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The international review of retail, distribution and consumer research
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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U of Minnesota Retail Food Industry Center Working Paper
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Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
1
Working paper / The Food Industry Center, University of Minnesota
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ECONIS (ZBW)
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1
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
2
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
3
Point redemption matters : a response to Murthi et al (2011)
Leavell, J. Paul
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
4
,
pp. 298-307
Persistent link: https://www.econbiz.de/10011594163
Saved in:
4
Grocery retail loyalty program effects : self-selection of purchase behavior change?
Meyer-Waarden, Lars
;
Benavent, Christophe
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 345-358
Persistent link: https://www.econbiz.de/10003900713
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