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isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Credit card"
~subject:"Customer purchases"
~subject:"Internet marketing"
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Search: subject_exact:"Bonusprogramm"
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Customer purchases
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Kundenbindungsprogramm
18
Loyalty program
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16
Consumer behaviour
11
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Bijmolt, Tammo H. A.
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Dorotic, Matilda
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Fok, Dennis
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Franco, José
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Leavell, J. Paul
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Molina-Castillo, Francisco-Jose
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Rishika, Rishika
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Journal of financial services marketing : JFSM
Journal of the Academy of Marketing Science
Information systems research : ISR
3
International journal of contemporary hospitality management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Biometrics and neuroscience research in business and management : advances and applications
1
Bridging the gap between advertising academia and practice
1
Business horizons
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Economic perspectives
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Electronic markets : the international journal on networked business
1
European journal of operational research : EJOR
1
Forum Marketing
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Gabler Research / Forum Marketing
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Interfaces : the INFORMS journal on the practice of operations research
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International business and economics research journal
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
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International journal of consumer studies
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International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
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International journal of management and marketing research : IJMMR
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Journal of air transport management
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Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of global marketing
1
Journal of hospitality marketing & management
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Journal of international business and economics : JIBE
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
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Journal of service management
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Journal of vacation marketing : an international journal
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Schriftenreihe Marketing, Management
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The international review of retail, distribution and consumer research
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The journal of product & brand management
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The service industries journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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1
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
2
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
3
Point redemption matters : a response to Murthi et al (2011)
Leavell, J. Paul
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
4
,
pp. 298-307
Persistent link: https://www.econbiz.de/10011594163
Saved in:
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