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isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of marketing communications"
~subject:"Brand management"
~subject:"Customer satisfaction"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Webdesign"
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Brand management
Customer satisfaction
Website
50
Consumer behaviour
29
Konsumentenverhalten
29
Internet marketing
21
Online-Marketing
21
E-commerce
19
Electronic Commerce
19
Online retailing
11
Online-Handel
11
Beziehungsmarketing
8
Hotel industry
8
Hotellerie
8
Markenführung
8
Relationship marketing
8
Social Web
7
Social web
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Confidence
6
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Service quality
6
Vertrauen
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5
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Marketingmanagement
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Jeong, Miyoung
2
Brown, Mark
1
Chaifetz, Marshal
1
Chung, Kim-choy
1
Cranage, David A.
1
Deng, Huixin
1
Finn, Adam
1
Frank, Tema
1
Gunn, R. W.
1
Ha, Hong Youl
1
Jaiswal, Anand K.
1
Jeon, Myunghee Mindy
1
Kubacki, K.
1
Kuo, Pei-Jou
1
Laroche, Michel
1
Lee, Seonjeong
1
López-Fernández, Begoña
1
Mazaheri, Ebrahim
1
Moss, G. A.
1
Niraj, Rakesh
1
Oh, Haemoon
1
Pal, Sanchary
1
Pan, Huifeng
1
Perrigot, Rozenn
1
Pope, Nigel
1
Seelig, Michelle I.
1
Shobeiri, Saeed
1
Smith, Nicholas Pace
1
Sun, Ruoyu
1
Tan, Bin Jun
1
Venugopal, Pingali
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of contemporary hospitality management
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of marketing communications
Journal of retailing and consumer services
19
International journal of electronic marketing and retailing : IJEMR
11
Journal of internet commerce
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of business information systems : IJBIS
8
Journal of business research : JBR
8
Tourism management : research, policies, practice
8
Electronic commerce research
6
International journal of retail & distribution management
6
Journal of travel and tourism marketing
6
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of hospitality management
5
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of electronic commerce research : JECR
5
The service industries journal
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Tourism management perspectives : TMP
5
International journal of public sector performance management : IJPSPM
4
Journal of fashion marketing and management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of vacation marketing : an international journal
4
Marketing intelligence & planning
4
Service business
4
African journal of science, technology, innovation and development : AJSTID
3
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
European journal of marketing : EJM
3
Gadjah Mada international journal of business
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information systems and e-business management : ISeB
3
International journal of electronic commerce : IJEC
3
International journal of retail and distribution management
3
Journal of customer behaviour
3
Journal of promotion management : innovations in planning and applied research
3
Technological forecasting & social change : an international journal
3
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ECONIS (ZBW)
13
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1
The moderating role of mobile promotion during current and subsequent purchasing occasions : the case of restaurant delivery services
Pan, Huifeng
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 601-622
Persistent link: https://www.econbiz.de/10013164481
Saved in:
2
Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.
;
Sun, Ruoyu
;
Deng, Huixin
;
Pal, Sanchary
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
Saved in:
3
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
4
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
5
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
6
Using websites to recruit franchisee candidates
López-Fernández, Begoña
;
Perrigot, Rozenn
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 80-94
Persistent link: https://www.econbiz.de/10011873137
Saved in:
7
Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong
;
Jeong, Miyoung
;
Oh, Haemoon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
Saved in:
8
Customers' perceived website service quality and its effects on e-loyalty
Jeon, Myunghee Mindy
;
Jeong, Miyoung
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 438-457
Persistent link: https://www.econbiz.de/10011611261
Saved in:
9
What you get is not what you saw : exploring the impacts of misleading hotel website photos
Kuo, Pei-Jou
;
Zhang, Lu
;
Cranage, David A.
- In:
International journal of contemporary hospitality management
27
(
2015
)
6
,
pp. 1301-1319
Persistent link: https://www.econbiz.de/10011403354
Saved in:
10
Antecedents of brand trust in online tertiary education : a tri-nation study
Chung, Kim-choy
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10010405833
Saved in:
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