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isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of marketing communications"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Customer satisfaction"
~subject:"Kundenzufriedenheit"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Brand management
Customer satisfaction
Kundenzufriedenheit
Website
47
Consumer behaviour
26
Konsumentenverhalten
26
Internet marketing
21
Online-Marketing
21
E-commerce
18
Electronic Commerce
18
Online retailing
11
Online-Handel
11
Hotel industry
7
Hotellerie
7
Relationship marketing
7
Social Web
7
Social web
7
Dienstleistungsqualität
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Service quality
5
Advertising effects
4
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Internet
4
Vertrauen
4
Viral marketing
4
Virales Marketing
4
Werbewirkung
4
Benutzerschnittstelle
3
Bibliometrics
3
Bibliometrie
3
Emotion
3
Environmental management
3
International marketing
3
Internationales Marketing
3
Social network
3
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Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
14
Language
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English
14
Author
All
Aluri, Ajay
1
Brown, Mark
1
Chiu, Hung-chang
1
Cranage, David A.
1
Deng, Huixin
1
Finn, Adam
1
Frank, Tema
1
Gunn, R. W.
1
Ha, Hong Youl
1
Ha, Louisa
1
Hong, Zhao
1
Hsieh, Jung-kuei
1
Hsieh, Yi-ching
1
Jaiswal, Anand K.
1
Jeon, Myunghee Mindy
1
Jeong, Miyoung
1
Kubacki, K.
1
Kuo, Pei-Jou
1
Laroche, Michel
1
Larzelere, Robert E.
1
Liu, Huan
1
Lobschat, Lara
1
López-Fernández, Begoña
1
Mazaheri, Ebrahim
1
Moss, G. A.
1
Niraj, Rakesh
1
Pal, Sanchary
1
Pan, Huifeng
1
Park, Sung-yeon
1
Perrigot, Rozenn
1
Pope, Nigel
1
Seelig, Michelle I.
1
Shobeiri, Saeed
1
Slevitch, Lisa
1
Sun, Ruoyu
1
Tan, Bin Jun
1
Venugopal, Pingali
1
Verhoef, Peter C.
1
Wang, Luming
1
Yang, Ya-ru
1
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Published in...
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of contemporary hospitality management
Journal of marketing communications
Journal of retailing and consumer services
23
International journal of electronic marketing and retailing : IJEMR
13
Journal of internet commerce
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of business information systems : IJBIS
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of internet marketing and advertising : IJIMA
9
International journal of retail & distribution management
9
Journal of business research : JBR
9
Tourism management : research, policies, practice
9
Journal of electronic commerce research : JECR
8
Journal of travel and tourism marketing
8
Electronic commerce research
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
The service industries journal
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
International journal of electronic commerce : IJEC
5
International journal of electronic customer relationship management : IJECRM
5
International journal of hospitality management
5
Journal of fashion marketing and management
5
Journal of vacation marketing : an international journal
5
Marketing intelligence & planning
5
Service business
5
Tourism management perspectives : TMP
5
International journal of public sector performance management : IJPSPM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
African journal of science, technology, innovation and development : AJSTID
3
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
European journal of marketing : EJM
3
Gadjah Mada international journal of business
3
Global business review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information systems and e-business management : ISeB
3
International journal of retail and distribution management
3
International journal of technology marketing : IJTMkt
3
Journal of air transport management
3
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ECONIS (ZBW)
14
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1
The moderating role of mobile promotion during current and subsequent purchasing occasions : the case of restaurant delivery services
Pan, Huifeng
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 601-622
Persistent link: https://www.econbiz.de/10013164481
Saved in:
2
Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.
;
Sun, Ruoyu
;
Deng, Huixin
;
Pal, Sanchary
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
Saved in:
3
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
4
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
5
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
6
Using websites to recruit franchisee candidates
López-Fernández, Begoña
;
Perrigot, Rozenn
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 80-94
Persistent link: https://www.econbiz.de/10011873137
Saved in:
7
Customers' perceived website service quality and its effects on e-loyalty
Jeon, Myunghee Mindy
;
Jeong, Miyoung
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 438-457
Persistent link: https://www.econbiz.de/10011611261
Saved in:
8
The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement
Aluri, Ajay
;
Slevitch, Lisa
;
Larzelere, Robert E.
- In:
International journal of contemporary hospitality management
27
(
2015
)
4
,
pp. 670-689
Persistent link: https://www.econbiz.de/10011326571
Saved in:
9
What you get is not what you saw : exploring the impacts of misleading hotel website photos
Kuo, Pei-Jou
;
Zhang, Lu
;
Cranage, David A.
- In:
International journal of contemporary hospitality management
27
(
2015
)
6
,
pp. 1301-1319
Persistent link: https://www.econbiz.de/10011403354
Saved in:
10
Customer response to web site atmospherics : task-relevant cues, situational involvement and PAD
Hsieh, Jung-kuei
;
Hsieh, Yi-ching
;
Chiu, Hung-chang
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 225-236
Persistent link: https://www.econbiz.de/10010403990
Saved in:
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