//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~isPartOf:"Arbeitspapiere des Fachgebietes BWL, Marketing"
~isPartOf:"Brand research : [an outcome of the second International Conference on Brand Management]"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Tourism marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Place branding"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Tourism marketing
Place marketing
20
Standortmarketing
20
Brand management
12
Markenführung
12
Tourismusmarketing
8
Place branding
6
Brand image
5
Markenimage
5
City marketing
3
Destination branding
3
Destination management
3
Destinationsmanagement
3
India
3
Indien
3
Stadtmarketing
3
Stakeholder
3
Bourdieu
2
Brand
2
Location factor
2
Markenartikel
2
Nation branding
2
National culture
2
Nationalkultur
2
Place attachment
2
Social Web
2
Social web
2
Standortfaktor
2
Thuringia
2
Thüringen
2
1974-2004
1
Absorptive capacity
1
Auslandsinvestition
1
Befragung
1
Betriebliche Standortwahl
1
Bewertung
1
Big event
1
Brand architecture
1
Brand complexity
1
Brand equity
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
3
Book section
3
Case study
1
Fallstudie
1
Language
All
English
8
Author
All
Acharya, Manaswini
1
Belk, Russell W.
1
Braun, Erik
1
Davis, Andrew
1
Doering, Heike
1
Koenig-Lewis, Nicole
1
Krishnan, Omkumar
1
Liamas, Rosa
1
Mohapatra, Subhalaxmi
1
Nafees, Lubna
1
Osburg, Victoria-Sophie
1
Peattie, Kenneth J.
1
Petersen, Sibylle
1
Reynolds, Laura
1
Roy, Subhadip
1
Uchinaka, Sanae
1
Yoganathan, Vignesh
1
Zenker, Sebastian
1
more ...
less ...
Published in...
All
Journal of macromarketing : examining the interactions among markets, marketing, and society
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Arbeitspapiere des Fachgebietes BWL, Marketing
Brand research : [an outcome of the second International Conference on Brand Management]
Tourism management : research, policies, practice
Journal of travel and tourism marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
4
International journal of leisure and tourism marketing : IJLTM
4
Journal of business research : JBR
4
The journal of product & brand management
3
Advances in hospitality, tourism, and the services industry (AHTSI) book series
2
Handbook on place branding and marketing
2
International journal of Indian culture and business management : IJICBM
2
International journal of hospitality management
2
International review on public and non-profit marketing
2
Journal of marketing management : MM
2
Progress in tourism marketing
2
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
2
The marketing review
2
Tourism and hospitality research : THR
2
Tourism management perspectives : TMP
2
Tourism review
2
Amfiteatru economic : an economic and business research periodical
1
Annals of tourism research : ATR ; a social sciences journal
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Collection Études / CNER
1
Corporate communications : an international journal
1
Enlightening tourism : ET ; a pathmaking journal
1
European research studies
1
GRALE
1
Interdisciplinary perspectives on business convergence, computing, and legality
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of economic perspectives : IJEP
1
International journal of economic policy in emerging economies
1
International journal of management practice : IJMP
1
Jahrbuch ... schweizerische Tourismuswirtschaft
1
Journal of Tourism, Heritage & Services Marketing : JTHSM
1
Journal of customer behaviour
1
Journal of destination marketing & management
1
Journal of hospitality marketing & management
1
Journal of nonprofit & public sector marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Competing for legitimacy in the place branding process : (re)negotiating the stakes
Reynolds, Laura
;
Koenig-Lewis, Nicole
;
Doering, Heike
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271658
Saved in:
2
Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae
;
Yoganathan, Vignesh
;
Osburg, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
Saved in:
3
Branding the destination versus the place : the effects of brand complexity and identification for residents and visitors
Zenker, Sebastian
;
Braun, Erik
;
Petersen, Sibylle
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 15-27
Persistent link: https://www.econbiz.de/10011634626
Saved in:
4
Experiential places or places of experience? : place identity and place attachment as mechanisms for creating festival environment
Davis, Andrew
- In:
Tourism management : research, policies, practice
55
(
2016
),
pp. 49-61
Persistent link: https://www.econbiz.de/10011495956
Saved in:
5
Shangri-La : messing with a myth
Liamas, Rosa
;
Belk, Russell W.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
3
,
pp. 257-275
Persistent link: https://www.econbiz.de/10009301184
Saved in:
6
Construction of a tool for destination branding : the case of Seven Sisters of India
Krishnan, Omkumar
;
Nafees, Lubna
- In:
Brand research : [an outcome of the second …
,
(pp. 94-112)
.
2009
Persistent link: https://www.econbiz.de/10009623340
Saved in:
7
Scotland tourism : brand Loch Ness ; an insight
Acharya, Manaswini
- In:
Brand research : [an outcome of the second …
,
(pp. 70-93)
.
2009
Persistent link: https://www.econbiz.de/10009623341
Saved in:
8
Branding India : a content analysis of the Incredible India campaign
Roy, Subhadip
;
Mohapatra, Subhalaxmi
- In:
Brand research : [an outcome of the second …
,
(pp. 55-69)
.
2009
Persistent link: https://www.econbiz.de/10009623342
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->