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isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Branded lives : the production and consumption of meaning at work"
~isPartOf:"CERAMAC"
~subject:"Brand management"
~subject:"Markenführung"
~subject:"Tourism marketing"
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Brand management
Markenführung
Tourism marketing
Place marketing
5
Standortmarketing
5
Designation of origin
2
Herkunftsbezeichnung
2
Brand image
1
Business organization
1
China
1
City marketing
1
Cultural heritage
1
Cultural marketing
1
Food
1
France
1
Frankreich
1
Geschichte
1
Geschichtsmarketing
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India
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Indien
1
Kulturgüter
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Kulturmarketing
1
Lebensmittel
1
Literatur
1
Literature
1
Markenimage
1
Organisationstheorie
1
Organization theory
1
Product labelling
1
Stadtmarketing
1
Tourismusmarketing
1
Unternehmensorganisation
1
Warenkennzeichnung
1
Welt
1
World
1
Yunnan
1
city brands
1
macromarketing
1
metaphor
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English
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French
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Belk, Russell W.
1
Brannan, Matthew J.
1
Brown, Stephen
1
Campelo, Adriana
1
Fournier, Mauricette
1
Hede, Anne-Marie
1
Kerrigan, Finola
1
Liamas, Rosa
1
Parsons, Elizabeth
1
Priola, Vincenza
1
Shivanandan, Jyotsna
1
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Branded lives : the production and consumption of meaning at work
CERAMAC
Journal of business research : JBR
14
Branded spaces : experience enactments and entanglements
10
Journal of marketing management : MM
8
The journal of product & brand management
8
Tourism management : research, policies, practice
7
The marketing review
6
Journal of travel and tourism marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing theory
5
Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
4
International journal of leisure and tourism marketing : IJLTM
4
International review on public and non-profit marketing
4
Qualitative market research : an international journal
4
The journal of brand management : an international journal
4
Advances in hospitality, tourism, and the services industry (AHTSI) book series
3
Brand research : [an outcome of the second International Conference on Brand Management]
3
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Africa journal of management
2
Brands and branding
2
Handbook on place branding and marketing
2
International journal of Indian culture and business management : IJICBM
2
International journal of hospitality management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
2
Marketing places and spaces
2
Progress in tourism marketing
2
Public management review
2
Routledge advances in management and business studies
2
SpringerLink / Bücher
2
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
2
Total quality management & business excellence
2
Tourism and hospitality research : THR
2
Tourism management perspectives : TMP
2
Tourism review
2
Amfiteatru economic : an economic and business research periodical
1
Annals of tourism research : ATR ; a social sciences journal
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
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ECONIS (ZBW)
5
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date (oldest first)
1
Labellisation et mise en marque des territoires : [colloque international, Clermont-Ferrand, 8-9-10 novembre 2011]
Fournier, Mauricette
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010520470
Saved in:
2
Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place
Brown, Stephen
;
Campelo, Adriana
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10010467247
Saved in:
3
Nation branding : a critical appraisal of incredible India
Kerrigan, Finola
;
Shivanandan, Jyotsna
;
Hede, Anne-Marie
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 319-327
Persistent link: https://www.econbiz.de/10009621038
Saved in:
4
Shangri-La : messing with a myth
Liamas, Rosa
;
Belk, Russell W.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
3
,
pp. 257-275
Persistent link: https://www.econbiz.de/10009301184
Saved in:
5
Placing branding within organization theory
Brannan, Matthew J.
;
Parsons, Elizabeth
;
Priola, Vincenza
- In:
Branded lives : the production and consumption of …
,
(pp. 185-196)
.
2011
Persistent link: https://www.econbiz.de/10009384342
Saved in:
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