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isPartOf:"Journal of marketing"
~isPartOf:"American business law journal : the official publication of the American Business Law Association"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Experiment"
~subject:"Rebate"
~type_genre:"Article in journal"
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Search: subject_exact:"Loyalty program"
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Experiment
Rebate
Kundenbindungsprogramm
17
Loyalty program
17
Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
8
Relationship marketing
8
Einzelhandel
4
Loyalty programs
4
Rabatt
4
Retail trade
4
Sales promotion
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USA
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United States
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Verkaufsförderung
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Lebensmitteleinzelhandel
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Loyalty program design
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Bawa, Kapil
1
Cai, Fengyan
1
Dong, Beibei
1
Fang, Eric
1
Ittersum, Koert van
1
Marmorstein, Howard
1
Olazábal, Ann Morales
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Pennings, Joost M. E.
1
Roehm, Harper A.
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Roehm, Michelle L.
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Sarel, Dan
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Sayman, Serdar
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Sheehan, Daniel
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Shoemaker, Robert W.
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Journal of marketing
American business law journal : the official publication of the American Business Law Association
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
7
Journal of retailing
4
The journal of services marketing
3
European journal of marketing : EJM
2
International journal of production economics
2
Journal of promotion management : JPM
2
Journal of revenue and pricing management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
American business review
1
Annals of tourism research : ATR ; a social sciences journal
1
Applied economics
1
Betriebs-Berater : BB
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
European journal of operational research : EJOR
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Information economics and policy : IEP
1
Information systems research : ISR
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of hospitality management
1
International journal of industrial organization
1
International journal of production research
1
Journal of business economics : JBE
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economics & business
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of marketing research
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Journal of the Academy of Marketing Science
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MSI reports : working paper series
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Quarterly journal of business and economics : QJBE
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Service business
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Southern economic journal
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The Rand journal of economics
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ECONIS (ZBW)
6
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1
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
2
Price discrimination through multi-level loyalty programs
Sayman, Serdar
;
Usman, Murat
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 687-697
Persistent link: https://www.econbiz.de/10011614538
Saved in:
3
Frequent flyer programs : empirically assessing consumers' reasonable expectations
Olazábal, Ann Morales
;
Marmorstein, Howard
;
Sarel, Dan
- In:
American business law journal : the official …
51
(
2014
)
1
,
pp. 175-250
Persistent link: https://www.econbiz.de/10010347700
Saved in:
4
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 21-36
Persistent link: https://www.econbiz.de/10010203379
Saved in:
5
The relationship between FSI advertising style and coupon redemption
Roehm, Harper A.
;
Roehm, Michelle L.
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 237-247
Persistent link: https://www.econbiz.de/10003549594
Saved in:
6
Analyzing incremental sales from a direct mail coupon promotion
Bawa, Kapil
- In:
Journal of marketing
53
(
1989
)
3
,
pp. 66-78
Persistent link: https://www.econbiz.de/10001069409
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