//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~person:"Nieves-Pizarro, Yadira"
~person:"Wyer, Robert S."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Zeitungswerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Print advertising
2
Printwerbung
2
Advertising
1
Advertising themes
1
Argentina
1
Argentinien
1
Consumer behaviour
1
Fundraising
1
Konsumentenverhalten
1
Krieg
1
Kriegswirtschaft
1
Latin America
1
Nonprofit marketing
1
Nonprofit-Marketing
1
War
1
War economy
1
Werbung
1
content analysis
1
war
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Nieves-Pizarro, Yadira
Wyer, Robert S.
Andersen, Kelly
1
Anselmsson, Johan
1
Benmamoun, Mamoun
1
Bonfrer, Andre
1
Chun, Wootae
1
Danaher, Peter J.
1
Dhar, Sanjay
1
Fisher, James E.
1
Gram, Malene
1
Hung, Iris W.
1
Jain, Shailendra Pratap
1
Jung, Jae Min
1
Kim, Hye-yŏng
1
Kim, Youn-kyung
1
Maheswaran, Durairaj
1
Mathur, Pragya
1
Mundel, Juan
1
Myers, Jun
1
Myers, Jun Rong
1
Paas, Leonard Jasper
1
Pechmann, Cornelia
1
Peterson, Robin T.
1
Pieters, Rik
1
Sar, Sela
1
Singh, Nitish
1
Small, Deborah A.
1
Sobh, Rana
1
Stanley, Sarah M.
1
Stokes, Amy
1
Till, Brian
1
Tunca, Burak
1
Turri, Anna M.
1
Verrochi, Nicole M.
1
Wedel, Michel
1
Zhang, Jie
1
Zhao, Guangzhi
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of marketing research : JMR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising in times of war : themes in Argentine print advertising during the Malvinas/Falklands War
Mundel, Juan
;
Nieves-Pizarro, Yadira
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 158-179
Persistent link: https://www.econbiz.de/10012203277
Saved in:
2
Differences in perspective and the influence of charitable appeals : when imagining oneself as the victim is not beneficial
Hung, Iris W.
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 421-434
Persistent link: https://www.econbiz.de/10003867365
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->