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isPartOf:"Journal of marketing management : MM"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of marketing"
~subject:"Complaint management"
~subject:"Kundenintegration"
~subject:"Relationship marketing"
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Search: subject_exact:"Beziehungsmanagement"
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Complaint management
Kundenintegration
Relationship marketing
Beziehungsmarketing
273
Consumer behaviour
87
Konsumentenverhalten
87
Theorie
42
Theory
42
Customer satisfaction
34
Kundenzufriedenheit
34
Lieferantenmanagement
28
Supplier relationship management
28
Brand management
27
Markenführung
27
Dienstleistungsqualität
25
Service quality
25
Social Web
25
Social web
25
Customer value
24
Kundenwert
24
Mathematical programming
24
Mathematische Optimierung
24
Customer integration
23
Marketing management
22
Marketingmanagement
22
Brand image
21
Markenimage
21
USA
21
United States
21
Internet marketing
18
Online-Marketing
18
Beschwerdemanagement
14
Betriebliche Standortwahl
14
E-commerce
14
Electronic Commerce
14
Firm location choice
14
Einzelhandel
13
Integer programming
13
Retail trade
13
B-to-B-Marketing
12
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271
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271
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271
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3
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3
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English
273
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Kumar, V.
9
Palmatier, Robert W.
9
Homburg, Christian
7
Wieseke, Jan
5
Fang, Eric
4
Grewal, Rajdeep
4
Ballings, Michel
3
Buttle, Francis A.
3
Conduit, Jodie
3
Dant, Rajiv P.
3
Evanschitzky, Heiner
3
Fader, Peter
3
Fornell, Claes
3
Haws, Kelly L.
3
Hollebeek, Linda D.
3
Houston, Mark B.
3
Lilien, Gary L.
3
Neslin, Scott A.
3
Ruyter, Ko de
3
Van den Poel, Dirk
3
Verhoef, Peter C.
3
Ahearne, Michael
2
Alavi, Sascha
2
Ang, Lawrence
2
Baesens, Bart
2
Bleier, Alexander
2
Bornemann, Torsten
2
Choi, Tsan-Ming
2
Dessart, Laurence
2
Eggert, Andreas
2
Falk, Tomas
2
Fan, Zhi-ping
2
Ferraro, Rosellina
2
Ganesan, Shankar
2
Grewal, Dhruv
2
Habel, Johannes
2
Hamilton, Ryan
2
Harmeling, Colleen M.
2
Hart, Cathy
2
Haumann, Till
2
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Journal of marketing management : MM
European journal of operational research : EJOR
Journal of marketing
Journal of business research : JBR
621
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
258
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
273
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
A general purpose exact solution method for mixed integer concave minimization problems
Sinha, Ankur
;
Das, Arka
;
Anand, Guneshwar
;
Jayaswal, Sachin
- In:
European journal of operational research : EJOR
309
(
2023
)
3
,
pp. 977-992
Persistent link: https://www.econbiz.de/10014434991
Saved in:
5
Benders-type branch-and-cut algorithms for capacitated facility location with single-sourcing
Weininger, Dieter
;
Wolsey, Laurence A.
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 84-99
Persistent link: https://www.econbiz.de/10014339631
Saved in:
6
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Saved in:
7
Customer orientation and financial performance : women in top management teams matter!
Srivastava, Chandra
;
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10014245082
Saved in:
8
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
9
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
10
New variants of the simple plant location problem and applications
Pelegrín, Mercedes
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1094-1108
Persistent link: https://www.econbiz.de/10014279709
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