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isPartOf:"Journal of marketing management : MM"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of service management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Marketing management"
~subject:"Service quality"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Beziehungsmanagement"
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Subject
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Marketing management
Service quality
Beziehungsmarketing
354
Relationship marketing
354
Consumer behaviour
168
Konsumentenverhalten
168
Brand management
107
Markenführung
107
Brand image
88
Markenimage
88
Brand
74
Markenartikel
73
Customer satisfaction
68
Kundenzufriedenheit
68
Customer integration
49
Dienstleistungsqualität
49
Kundenintegration
49
Social Web
46
Social web
46
Theorie
37
Theory
37
Brand loyalty
29
Emotion
28
Internet marketing
28
Online-Marketing
28
Customer value
26
Kundenwert
26
Markentreue
23
Mathematical programming
23
Mathematische Optimierung
23
Betriebliche Wertschöpfung
22
Value creation
22
Marketingmanagement
21
Einzelhandel
17
Retail trade
17
Services
17
Dienstleistung
16
Dienstleistungssektor
16
Service industry
16
Confidence
15
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All
Undetermined
37
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Article
68
Book / Working Paper
2
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
70
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
Language
All
English
70
Author
All
McColl-Kennedy, Janet R.
4
Edvardsson, Bo
3
El-Manstrly, Dahlia
2
Gil Saura, Irene
2
Leroi-Werelds, Sara
2
Ponsignon, Frederic
2
Proença, João F.
2
Tronvoll, Bård
2
Witell, Lars
2
Akpinar, Ezgi
1
Albrecht, Carmen-Maria
1
Alkire, Linda
1
Amelia, Amelia
1
Amonini, Claudia
1
Anderson, Laurel
1
Andreassen, Tor Wallin
1
Arteaga, Francisco
1
Batat, Wided
1
Berenguer Contrí, Gloria
1
Bilstein, Nicola
1
Bjerke, Rune
1
Blazevic, Vera
1
Bloemer, Johanna M.
1
Bornemann, Torsten
1
Boshoff, Christo
1
Bowden, Jana
1
Braun, Jakob
1
Burton, Jamie
1
Bustamante, Juan Carlos
1
Celuch, Kevin
1
Chang, Shuhua
1
Cheung, Lilliemay
1
Christ-Brendemühl, Sonja
1
Clark, Moira K.
1
Colurcio, Maria
1
Conduit, Jodie
1
Crepaz, Marc-Philipp
1
Crowther, Philip
1
Dalla Pozza, Ilaria
1
Del Chiappa, Giacomo
1
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Published in...
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Journal of marketing management : MM
European journal of operational research : EJOR
Journal of service management
The journal of brand management : an international journal
Journal of retailing and consumer services
200
Journal of business research : JBR
147
International journal of hospitality management
124
The journal of services marketing
97
The service industries journal
80
Industrial marketing management : the international journal for industrial and high-tech firms
71
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
57
Journal of hospitality marketing & management
56
Journal of strategic marketing
54
Services marketing quarterly
52
International journal of contemporary hospitality management
51
Journal of service research : JSR
48
Service business
44
Journal of travel and tourism marketing
43
The journal of business & industrial marketing
40
Cogent business & management
38
Journal of the Academy of Marketing Science
36
European journal of marketing : EJM
32
Tourism management : research, policies, practice
32
Asia Pacific journal of marketing and logistics
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
29
The TQM journal : the international review of organizational improvement
29
International journal of electronic customer relationship management : IJECRM
28
Journal of service research
27
Marketing intelligence & planning
27
Journal of marketing
26
Journal of retailing
26
The international journal of bank marketing : IJBM
26
International journal of quality and service sciences
24
International journal of services and operations management
22
Journal of air transport management
21
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
21
Managing service quality : MSQ ; an international journal
21
Business horizons
20
International journal of productivity and quality management : IJPQM
20
Psychology & marketing
20
Total quality management & business excellence
20
International journal of services, economics and management
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
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Source
All
ECONIS (ZBW)
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61
Fitting new brand principles : first encounter at bank branches
Raich, Margit
;
Crepaz, Marc-Philipp
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 480-491
Persistent link: https://www.econbiz.de/10003859010
Saved in:
62
In praise of retrospective surveys
East, Robert
;
Uncles, Mark D.
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 929-944
Persistent link: https://www.econbiz.de/10003786741
Saved in:
63
The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services
Theron, Edwin
;
Terblanche, Nic S.
;
Boshoff, Christo
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 997-1010
Persistent link: https://www.econbiz.de/10003786756
Saved in:
64
Examining the theoretical influences of customer valuation metrics
Weir, Kenneth
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 797-824
Persistent link: https://www.econbiz.de/10003768200
Saved in:
65
Determining the indirect value of a customer
Ryals, Lynette
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 847-864
Persistent link: https://www.econbiz.de/10003768231
Saved in:
66
The blind spot of relationships in consumer markets: the consumer proneness to engage in relationships
Fernandes, Teresa M.
;
Proença, João F.
- In:
Journal of marketing management : MM
24
(
2008
)
1/2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10003678005
Saved in:
67
The meaning of commitment in professional service relationships: a study of the meaning of commitment used by lawyers and their clients
Frow, Penelope
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 243-265
Persistent link: https://www.econbiz.de/10003458973
Saved in:
68
Consumer attitudes toward marketing strategies over the adult life span
Simpson, Penny M.
;
Licata, Jane W.
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 305-326
Persistent link: https://www.econbiz.de/10003459040
Saved in:
69
Special issue: Brand management and the customer experience
Ryder, Ian
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611525
Saved in:
70
The concept of participatory market orientation : an organisation-wide appoach to enhancing brand equity
Ind, Nicholas
;
Bjerke, Rune
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003611605
Saved in:
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