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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of international marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Douglas, Susan P."
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Douglas, Susan P.
Diamantopoulos, Adamantios
6
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Westjohn, Stanford A.
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Journal of marketing management : MM
Journal of international marketing
The journal of brand management : an international journal
International marketing ; Vol. 1
3
Journal of business research : JBR
2
Best practices in international marketing
1
Effects of globalization on the firm
1
Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Handbook of research in international marketing
1
Handbook of research on international advertising
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International business scholarship : AIB fellows on the first 50 years and beyond
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. 2
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International marketing ; Vol. IV
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International marketing ; Vol. V
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Japan and the world economy : international journal of theory and policy
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McGraw-Hill series in marketing
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Prentice-Hall international Editions
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Prentice-Hall international Series in management
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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The Sage handbook of advertising
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The past, present and future of international business & management
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ECONIS (ZBW)
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1
Convergence and divergence : developing a semiglobal marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 82-101
Persistent link: https://www.econbiz.de/10008935326
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2
Consumer world-mindedness and attitudes toward product positioning in advertising : an examination of global versus foreign versus local positioning
Nijssen, E. J.
;
Douglas, Susan P.
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 113-133
Persistent link: https://www.econbiz.de/10009299830
Saved in:
3
Consumer world-mindedness, social-mindedness, and store image
Nijssen, E. J.
;
Douglas, Susan P.
- In:
Journal of international marketing
16
(
2008
)
3
,
pp. 84-107
Persistent link: https://www.econbiz.de/10003766136
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