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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of international marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Hofer, Katharina"
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Hofer, Katharina
Diamantopoulos, Adamantios
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Journal of marketing management : MM
Journal of international marketing
The journal of brand management : an international journal
Entrepreneurship in international marketing
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International marketing in the fast changing world
1
Management research review
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ECONIS (ZBW)
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Organizing and implementing export pricing : performance effects and moderating factors
Hofer, Katharina
;
Niehoff-Hoeckner, Lisa Maria
;
Totzek, Dirk
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10011999583
Saved in:
2
Sponsorship as an internal branding tool and its effects on employees' identification with the brand
Hofer, Katharina
;
Grohs, Reinhard
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 266-275
Persistent link: https://www.econbiz.de/10011884957
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