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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing intelligence & planning"
~subject:"Complaint management"
~subject:"Kundenintegration"
~subject:"United States"
~subject:"Vertrauen"
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Search: subject_exact:"Beziehungsmanagement"
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Complaint management
Kundenintegration
United States
Vertrauen
Beziehungsmarketing
179
Relationship marketing
179
Consumer behaviour
82
Konsumentenverhalten
82
Brand management
37
Markenführung
37
Brand image
31
Markenimage
31
Customer satisfaction
29
Kundenzufriedenheit
29
Dienstleistungsqualität
28
Service quality
28
Social Web
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Social web
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Customer integration
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Internet marketing
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Online-Marketing
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Marketing management
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Marketingmanagement
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Lieferantenmanagement
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Supplier relationship management
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Brand loyalty
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Einzelhandel
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Customer value
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Kundenwert
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Beschwerdemanagement
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Online-Handel
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Conduit, Jodie
3
Hollebeek, Linda D.
3
Leckie, Civilai
3
Buttle, Francis A.
2
Johnson, Lester W.
2
Malthouse, Edward C.
2
Nyadzayo, Munyaradzi
2
Agrawal, Rajat
1
Akasreku, Frank
1
Albaum, Gerald S.
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Ali, Maged
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Ang, Lawrence
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1
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1
Baumann, Jasmin
1
Bharti, Kumkum
1
Bowden, Jana
1
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1
Bridson, Kerrie
1
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1
Brodie, Roderick J.
1
Brodie, Ronderick J.
1
Calder, Bobby J.
1
Cambra-Fierro, Jesus
1
Cassidy, Kim
1
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1
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Journal of marketing management : MM
Marketing intelligence & planning
Journal of business research : JBR
171
Journal of retailing and consumer services
144
International journal of hospitality management
80
The journal of services marketing
77
Industrial marketing management : the international journal for industrial and high-tech firms
74
The service industries journal
50
Journal of strategic marketing
43
The journal of business & industrial marketing
40
Journal of service research : JSR
39
Journal of service management
37
Journal of the Academy of Marketing Science
36
Journal of hospitality marketing & management
35
SpringerLink / Bücher
35
Services marketing quarterly
32
Service business
31
International journal of contemporary hospitality management
28
Journal of travel and tourism marketing
26
Journal of marketing
25
Journal of service research
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
23
Asia Pacific journal of marketing and logistics
22
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
22
Psychology & marketing
22
Tourism management : research, policies, practice
22
The journal of product & brand management
21
Cogent business & management
20
Business horizons
18
International journal of electronic marketing and retailing : IJEMR
18
International journal of retail & distribution management
18
European journal of marketing : EJM
17
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
17
The international review of retail, distribution and consumer research
17
International journal of electronic customer relationship management : IJECRM
16
Journal of business-to-business marketing
16
Journal of financial services marketing : JFSM
16
Journal of internet commerce
16
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ECONIS (ZBW)
53
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1
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
2
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
3
Role of celebrity credibility on banking service providers
Singh, Ramendra Pratap
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10014253351
Saved in:
4
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
5
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
6
Consumer discrimination in service recovery situations
Rohden, Simoni F.
;
Santos, Cristiane Pizzutti dos
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014312978
Saved in:
7
Online complaint handling : a text analytics-based classification framework
Yelkenci, Birce Dobrucalı
;
Özdağoğlu, Güzin
; …
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 557-573
Persistent link: https://www.econbiz.de/10014313058
Saved in:
8
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
9
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
10
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
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