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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Springer eBook Collection / Business and Economics"
~isPartOf:"The international journal of bank marketing : IJBM"
~isPartOf:"The journal of product & brand management"
~subject:"Emotion"
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Search: subject_exact:"Beziehungsmanagement"
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Emotion
Beziehungsmarketing
347
Relationship marketing
347
Consumer behaviour
174
Konsumentenverhalten
174
Brand management
126
Markenführung
126
Brand image
100
Markenimage
100
Brand
74
Markenartikel
74
Customer satisfaction
64
Kundenzufriedenheit
64
Deutschland
46
Germany
46
Social Web
43
Social web
43
Bank
42
Brand loyalty
39
Dienstleistungsqualität
37
Service quality
37
Internet marketing
34
Kundenintegration
34
Online-Marketing
34
Customer integration
33
Theorie
33
Theory
33
Lieferantenmanagement
32
Markentreue
32
Supplier relationship management
32
Marketingmanagement
31
Marketing management
30
Kundenwert
29
Customer value
28
Kundenmanagement
24
Personal banking
22
Privatkundengeschäft
22
Confidence
21
Kundenbindung
21
Vertrauen
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25
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25
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Alvarado-Karste, Diego
1
Areni, Charles Scott
1
Balasubramanian, Siva Kumar
1
Bapat, Dhananjay
1
Barbarossa, Camilla
1
Brown, Stephen
1
Cai, Jian
1
Eastman, Jacqueline Kilsheimer
1
Ford, John B.
1
Fowler, Audrey R.
1
Guo, Gongxing
1
Hino, Hayiel
1
Hodgson, Julia
1
Hoffmann, Arvid O. I.
1
Hosany, Sameer
1
Huber, Frank
1
Hung, Yu-Chen
1
Hwang, Jiyoung
1
Inyang, Aniefre Eddie
1
Itani, Omar S.
1
Kandampully, Jay
1
Kaufmann, Hans Rüdiger
1
Ketteler, Dana
1
Khan, Jashim
1
Khogeer, Yusra
1
Kidwell, Blair
1
Kowalczyk, Christine M.
1
Lanier, Clinton D.
1
Lee, Wai-yee
1
Levy, Shalom
1
Li, Yuan
1
Lloyd, Stephen
1
Loureiro, Sandra Maria Correia
1
Manarioti, Agapi
1
Martin, Drew
1
Merchant, Altaf
1
Meyer, Frederik
1
Pagani, Margherita
1
Pastore, Alberto
1
Patterson, Anthony
1
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Journal of marketing management : MM
Springer eBook Collection / Business and Economics
The international journal of bank marketing : IJBM
The journal of product & brand management
Journal of business research : JBR
45
Journal of retailing and consumer services
38
International journal of hospitality management
36
The journal of brand management : an international journal
19
The journal of services marketing
19
Psychology & marketing
10
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Journal of service theory and practice : JSTP
9
Service business
9
The service industries journal
9
Tourism management : research, policies, practice
9
International journal of contemporary hospitality management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of hospitality marketing & management
8
Journal of service research : JSR
8
Journal of travel and tourism marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of business & industrial marketing
8
Asia Pacific journal of marketing and logistics
7
European journal of marketing : EJM
7
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of service management
6
Administrative Sciences : open access journal
5
Cogent business & management
5
International journal of market research
5
Journal of customer behaviour
5
Journal of the Academy of Marketing Science
5
SpringerLink / Bücher
5
The journal of personal selling & sales management : JPSSM
5
European journal of marketing
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of business excellence : IJBEX
4
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ECONIS (ZBW)
25
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25
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1
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
2
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
3
Tickle me on WeChat moments : the role of brand love
Khan, Jashim
;
Pelet, Jean-Eric
;
Zamani, Somayeh
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10012798129
Saved in:
4
Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
5
Automated text analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands
Areni, Charles Scott
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 702-717
Persistent link: https://www.econbiz.de/10013407487
Saved in:
6
The anatomy of a rivalry : the role of resentment in the development of brand attitudes
Alvarado-Karste, Diego
;
Kidwell, Blair
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 637-653
Persistent link: https://www.econbiz.de/10013393667
Saved in:
7
Impact of brand familiarity on brands experience dimensions for financial services brands
Bapat, Dhananjay
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
4
,
pp. 637-648
Persistent link: https://www.econbiz.de/10011725709
Saved in:
8
Emotional brand attachment : a factor in customer-bank relationships
Levy, Shalom
;
Hino, Hayiel
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 136-150
Persistent link: https://www.econbiz.de/10011486706
Saved in:
9
Perceived customer participation and work engagement : the path through emotional labor
Yoo, Jaewon
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1009-1024
Persistent link: https://www.econbiz.de/10011618710
Saved in:
10
Transforming celebrities through social media : the role of authenticity and emotional attachment
Kowalczyk, Christine M.
;
Pounders, Kathrynn R.
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 345-356
Persistent link: https://www.econbiz.de/10011607046
Saved in:
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