Emotional brand attachment : a factor in customer-bank relationships
Year of publication: |
2016
|
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Authors: | Levy, Shalom ; Hino, Hayiel |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 34.2016, 2, p. 136-150
|
Subject: | Satisfaction | Service quality | Loyalty | Brand attachment | Emotions towards the bank | Emotion | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
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