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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Springer eBook Collection / Business and Economics"
~isPartOf:"The journal of product & brand management"
~isPartOf:"The journal of services marketing"
~subject:"Emotion"
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Search: subject_exact:"Beziehungsmanagement"
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Emotion
Beziehungsmarketing
487
Relationship marketing
487
Consumer behaviour
249
Konsumentenverhalten
249
Customer satisfaction
138
Kundenzufriedenheit
138
Brand management
130
Markenführung
130
Dienstleistungsqualität
108
Service quality
108
Brand image
101
Markenimage
101
Brand
73
Markenartikel
72
Kundenintegration
63
Customer integration
62
Social Web
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Social web
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Customer service
46
Kundenservice
46
Deutschland
44
Germany
44
Lieferantenmanagement
43
Supplier relationship management
43
Internet marketing
39
Online-Marketing
39
Brand loyalty
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Kundenwert
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Customer value
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Theorie
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Theory
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Dienstleistungssektor
34
Service industry
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Markentreue
31
USA
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United States
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Marketingmanagement
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28
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Hwang, Jiyoung
2
Kandampully, Jay
2
Al-Okaily, Nour Salah
1
Aldas-Manzano, Joaquin
1
Alrawadieh, Ziad
1
Alvarado-Karste, Diego
1
Alzboun, Nidal
1
Areni, Charles Scott
1
Balasubramanian, Siva Kumar
1
Barbarossa, Camilla
1
Barnes, Donald C.
1
Beatson, Amanda
1
Becerra, Enrique
1
Black, William C.
1
Blodgett, Jeffrey
1
Bock, Dora Elizabeth
1
Brooks, John R.
1
Brown, Stephen
1
Brown, Tom
1
Cai, Jian
1
Collier, Joel E.
1
Eastman, Jacqueline Kilsheimer
1
Fabrigar, Leandre R.
1
Ferreira, Ivani
1
Folse, Judith Anne Garretson
1
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1
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1
Greer, Dominique A.
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Guo, Gongxing
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1
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1
Hosany, Sameer
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Huang, Yu-Shan
1
Huber, Frank
1
Hume, Margee
1
Hung, Yu-Chen
1
Hur, Won-moo
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Journal of marketing management : MM
Springer eBook Collection / Business and Economics
The journal of product & brand management
The journal of services marketing
Journal of business research : JBR
45
Journal of retailing and consumer services
38
International journal of hospitality management
36
The journal of brand management : an international journal
19
Psychology & marketing
10
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Journal of service theory and practice : JSTP
9
Service business
9
The service industries journal
9
Tourism management : research, policies, practice
9
International journal of contemporary hospitality management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of hospitality marketing & management
8
Journal of service research : JSR
8
Journal of travel and tourism marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of business & industrial marketing
8
Asia Pacific journal of marketing and logistics
7
European journal of marketing : EJM
7
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of service management
6
Administrative Sciences : open access journal
5
Cogent business & management
5
International journal of market research
5
Journal of customer behaviour
5
Journal of the Academy of Marketing Science
5
SpringerLink / Bücher
5
The international journal of bank marketing : IJBM
5
The journal of personal selling & sales management : JPSSM
5
European journal of marketing
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of business excellence : IJBEX
4
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ECONIS (ZBW)
39
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1
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
2
Need for distinction moderates customer responses to preferential treatment
Pontes, Vivian
;
Greer, Dominique A.
;
Pontes, Nicolas
; …
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 409-419
Persistent link: https://www.econbiz.de/10014276916
Saved in:
3
The impact of eudaimonic well-being on experience and loyalty : a tourism context
Al-Okaily, Nour Salah
;
Alzboun, Nidal
;
Alrawadieh, Ziad
; …
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 216-231
Persistent link: https://www.econbiz.de/10013542929
Saved in:
4
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
5
Tickle me on WeChat moments : the role of brand love
Khan, Jashim
;
Pelet, Jean-Eric
;
Zamani, Somayeh
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10012798129
Saved in:
6
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
7
Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
8
Automated text analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands
Areni, Charles Scott
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 702-717
Persistent link: https://www.econbiz.de/10013407487
Saved in:
9
Relational cohesion between users and smart voice assistants
Hernández Ortega, Blanca
;
Aldas-Manzano, Joaquin
; …
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 725-740
Persistent link: https://www.econbiz.de/10013407596
Saved in:
10
The anatomy of a rivalry : the role of resentment in the development of brand attitudes
Alvarado-Karste, Diego
;
Kidwell, Blair
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 637-653
Persistent link: https://www.econbiz.de/10013393667
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