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isPartOf:"Journal of marketing management : MM"
~subject:"Brand management"
~subject:"European"
~subject:"Resource-based view"
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Journal of marketing management : MM
Journal of retailing and consumer services
34
International journal of retail & distribution management
16
The journal of product & brand management
13
SpringerLink / Bücher
12
Journal of business research : JBR
11
Journal of retailing
11
The international review of retail, distribution and consumer research
11
European journal of operational research : EJOR
10
International journal of production economics
8
Transportation research / E : an international journal
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
Springer Proceedings in Business and Economics
7
Report / Marketing Science Institute
6
European journal of marketing : EJM
5
Gabler Edition Wissenschaft
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Journal of food products marketing
5
The journal of brand management : an international journal
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Journal of marketing
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of retail and distribution management
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Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of agricultural & food industrial organization
3
Journal of euromarketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing research : JMR
3
Manufacturing & service operations management : M & SOM
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Omega : the international journal of management science
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Report / Marketing Science Institute / Marketing Science Institute
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Review of industrial organization : RIO
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Springer eBook Collection / Business and Economics
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The journal of consumer marketing
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Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
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Akzente
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Annales Universitatis Mariae Curie-Skłodowska / H
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1
Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.
;
Herz, Marc
;
Schlegelmilch, Bodo B.
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
Saved in:
2
Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
Saved in:
3
Competitive advantage, private-label brands, and category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10009488949
Saved in:
4
Consumer attitudes towards a European retailer's private brand food products : an integrated model of Taiwanese consumers
Lin, Chen-yu
;
Marshall, David William
;
Dawson, John A.
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 875-891
Persistent link: https://www.econbiz.de/10003902345
Saved in:
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