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isPartOf:"Journal of marketing management : MM"
~subject:"Complaint management"
~subject:"Konsumentenverhalten"
~subject:"Kundenintegration"
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Search: subject_exact:"Beziehungsmanagement"
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Complaint management
Konsumentenverhalten
Kundenintegration
Beziehungsmarketing
82
Relationship marketing
82
Consumer behaviour
31
Customer integration
15
Brand image
14
Markenimage
14
Brand management
11
Customer satisfaction
11
Kundenzufriedenheit
11
Markenführung
11
Marketing management
10
Marketingmanagement
10
Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
Dienstleistungsqualität
8
Service quality
8
USA
7
United States
7
Anthropologie
6
Anthropology
6
Customer value
6
Emotion
6
Kundenwert
6
Lieferantenmanagement
6
Supplier relationship management
6
Beschwerdemanagement
5
Betriebliche Wertschöpfung
5
Brand loyalty
5
Großbritannien
5
Markentreue
5
United Kingdom
5
Value creation
5
Advertising effects
4
Werbewirkung
4
co-creation
4
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38
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39
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39
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3
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3
Collection of articles of several authors
1
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English
39
Author
All
Buttle, Francis A.
2
Dessart, Laurence
2
Hart, Cathy
2
Hewer, Paul
2
Malthouse, Edward C.
2
Ang, Lawrence
1
Attmann, Julianne
1
Baron, Steve
1
Baumann, Jasmin
1
Bowden, Jana
1
Braun, Jakob
1
Breitsohl, Jan Christian
1
Bridson, Kerrie
1
Brodie, Ronderick J.
1
Brownlie, Douglas
1
Cadogan, John W.
1
Calder, Bobby J.
1
Carlson, Jamie
1
Cassidy, Kim
1
Chen, Junsong
1
Chiang, Chang-Tang
1
Collinger, Tom
1
Conduit, Jodie
1
Davey, Bill
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Díaz Martín, Ana María
1
Evans, Jody
1
Evanschitzky, Heiner
1
Ewing, Michael
1
Felix, Reto
1
Fillis, Ian
1
Füller, Johann
1
Gabbott, Mark
1
Garrod, Brian
1
Gruner, Richard L.
1
Haji, Iftakar
1
Hartley, Stephanie
1
Hollebeek, Linda D.
1
Holzmüller, Hartmut H.
1
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Published in...
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Journal of marketing management : MM
Journal of retailing and consumer services
480
Journal of business research : JBR
409
International journal of hospitality management
182
The journal of services marketing
142
The journal of product & brand management
100
Industrial marketing management : the international journal for industrial and high-tech firms
86
The journal of brand management : an international journal
86
Journal of the Academy of Marketing Science
83
The service industries journal
83
Journal of hospitality marketing & management
80
International journal of contemporary hospitality management
78
Journal of strategic marketing
78
Cogent business & management
76
Psychology & marketing
76
Asia Pacific journal of marketing and logistics
72
Journal of service management
72
Journal of travel and tourism marketing
72
Journal of retailing
70
Journal of service research : JSR
63
SpringerLink / Bücher
63
Journal of marketing
59
The international review of retail, distribution and consumer research
57
Tourism management : research, policies, practice
57
Marketing intelligence & planning
56
Services marketing quarterly
55
Service business
54
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
52
European journal of marketing : EJM
51
International journal of retail & distribution management
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
International journal of internet marketing and advertising : IJIMA
44
International journal of retail and distribution management
43
The international journal of bank marketing : IJBM
43
Journal of service research
41
The journal of business & industrial marketing
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
39
International journal of electronic marketing and retailing : IJEMR
39
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ECONIS (ZBW)
39
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
3
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
4
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
5
The impact of personalised incentives on the profitability of customer retention campaigns
Tamoddoni, Ali
;
Stakhovych, Stanislav
;
Ewing, Michael
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 327-347
Persistent link: https://www.econbiz.de/10011709131
Saved in:
6
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
7
What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.
;
Power, Damien
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
Saved in:
8
There is no dark side of customer aggression : it's all dark
Yagil, Dana
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1413-1420
Persistent link: https://www.econbiz.de/10011850424
Saved in:
9
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
10
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
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