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isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Business horizons"
~isPartOf:"Journal of retailing and consumer services"
~person:"Banik, Shanta"
~person:"Wästlund, Erik"
~subject:"Einzelhandel"
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Einzelhandel
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Relationship marketing
4
Retail trade
4
Customer experience
2
Customer satisfaction
2
Kundenzufriedenheit
2
Aesthetics
1
Betriebliche Wertschöpfung
1
Brand
1
Brand engagement
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Brand management
1
Customer engagement
1
Customer experiences
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Customer innovativeness
1
Customer integration
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Customer value
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Decision satisfaction
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Dienstleistungsqualität
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Digitalisierung
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Digitalization
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Digitization
1
Entertainment
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Field experiment
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Gamification
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Involvement
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Kundenintegration
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Kundenwert
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Markenartikel
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Markenführung
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Mental imagery
1
Mixed methods
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Patronage intentions
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Phygital experiences
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Phygital retailing
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Physical retail space
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Banik, Shanta
Wästlund, Erik
Lombart, Cindy
6
Louis, Didier
5
Das, Gopal
4
Elms, Jonathan
3
Klaus, Philipp
3
Molinillo, Sebastian
3
Mortimer, Gary
3
Pantano, Eleonora
3
Alexander, Bethan
2
Anaya-Sánchez, Rafael
2
Baier, Daniel
2
Becker, Jörg
2
Burt, Steven
2
Chebat, Jean-Charles
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Fazal-e-Hasan, Syed
2
Fellesson, Markus
2
Frasquet Deltoro, Marta
2
Ieva, Marco
2
Japutra, Arnold
2
Jin, Hyun Seung
2
Kuppelwieser, Volker
2
Li, Zonghuo
2
Maggioni, Isabella
2
Pandit, Ameet
2
Quach, Sara
2
Rosenbaum, Mark S.
2
Rosengren, Sara
2
Russell-Bennett, Rebekah
2
Salomonson, Nicklas
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Teller, Christoph
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Toufaily, Elissar
2
Vilches-Montero, Sonia
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Wang, Di
2
Yang, Wensheng
2
Acheampong, Audrey
1
Adeola, Ogechi
1
Agrawal, Shiv Ratan
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Aguilar-Illescas, Rocío
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Journal of marketing research : JMR
Business horizons
Journal of retailing and consumer services
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ECONIS (ZBW)
4
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1
Exploring the hedonic factors affecting customer experiences in phygital retailing
Banik, Shanta
;
Gao, Yongqiang
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014239822
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2
Exploring the involvement-patronage link in the phygital retail experiences
Banik, Shanta
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012666000
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3
Bridging the valuescape with digital technology : a mixed methods study on customers' value creation process in the physical retail space
Nöjd, Sture
;
Trischler, Jessica Westman
;
Otterbring, Tobias
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012389867
Saved in:
4
Creating brand engagement through in-store gamified customer experiences
Högberg, Johan
;
Olsson Ramberg, Marcus
;
Gustafsson, Anders
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 122-130
Persistent link: https://www.econbiz.de/10012114145
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