//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Business horizons"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Einzelhandel"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Beziehungsmanagement"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Einzelhandel
Markenführung
Beziehungsmarketing
699
Relationship marketing
699
Consumer behaviour
508
Konsumentenverhalten
508
Customer satisfaction
270
Kundenzufriedenheit
270
Dienstleistungsqualität
190
Service quality
190
Retail trade
180
Brand management
119
Online retailing
92
Online-Handel
92
Social Web
87
Social web
87
Brand image
74
Markenimage
74
Internet marketing
66
Online-Marketing
66
Brand
65
Customer integration
64
Kundenintegration
64
Confidence
63
Vertrauen
63
Markenartikel
62
Customer experience
52
E-commerce
51
Electronic Commerce
51
Viral marketing
50
Virales Marketing
50
Customer value
49
Kundenwert
48
Customer loyalty
44
Customer service
42
Emotion
41
Kundenservice
41
Marketing management
39
Marketingmanagement
39
Satisfaction
37
more ...
less ...
Online availability
All
Undetermined
219
Free
3
Type of publication
All
Article
270
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
270
Aufsatz in Zeitschrift
270
Conference paper
3
Konferenzbeitrag
3
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
271
Author
All
Lombart, Cindy
7
Louis, Didier
5
Das, Gopal
4
Khan, Imran
4
Molinillo, Sebastian
4
Mortimer, Gary
4
Carlson, Jamie
3
Elms, Jonathan
3
Fazal-e-Hasan, Syed
3
Hollebeek, Linda D.
3
Japutra, Arnold
3
Klaus, Philipp
3
Loureiro, Sandra Maria Correia
3
Pantano, Eleonora
3
Prentice, Catherine
3
Russell-Bennett, Rebekah
3
Alalwan, Ali Abdallah
2
Alexander, Bethan
2
Algharabat, Raed
2
Anaya-Sánchez, Rafael
2
Baier, Daniel
2
Banik, Shanta
2
Becker, Jörg
2
Burt, Steven
2
Cheah, Jun-Hwa
2
Chebat, Jean-Charles
2
Dawes, John
2
Dwivedi, Yogesh Kumar
2
Fatma, Mobin
2
Fellesson, Markus
2
Frasquet Deltoro, Marta
2
Han, Heesup
2
Ieva, Marco
2
Islam, Jamid Ul
2
Jin, Hyun Seung
2
Kumar, Jitender
2
Kumar, Vikas
2
Kuppelwieser, Volker
2
Li, Zonghuo
2
Lim, Xin-Jean
2
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Business horizons
Journal of retailing and consumer services
Journal of business research : JBR
164
The journal of product & brand management
100
The journal of brand management : an international journal
84
Journal of retailing
50
International journal of hospitality management
43
International journal of retail & distribution management
38
The international review of retail, distribution and consumer research
38
Marketing intelligence & planning
36
International journal of retail and distribution management
35
Cogent business & management
34
Psychology & marketing
33
Industrial marketing management : the international journal for industrial and high-tech firms
32
Journal of strategic marketing
32
SpringerLink / Bücher
32
Asia Pacific journal of marketing and logistics
31
European journal of marketing : EJM
28
International journal of internet marketing and advertising : IJIMA
28
Journal of promotion management : innovations in planning and applied research
27
The journal of services marketing
27
International journal of contemporary hospitality management
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of the Academy of Marketing Science
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of hospitality marketing & management
20
Journal of marketing
20
Journal of travel and tourism marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of electronic marketing and retailing : IJEMR
18
The journal of consumer marketing
18
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
17
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
17
Journal of service management
17
Journal of internet commerce
16
Journal of marketing communications
16
The journal of business & industrial marketing
15
The service industries journal
15
Global business review
14
more ...
less ...
Source
All
ECONIS (ZBW)
271
Showing
1
-
10
of
271
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
Customization at a glance : investigating consumer experiences in mobile commerce applications
Siyal, Abdul Waheed
;
Chen, Hongzhuan
;
Shah, Syed Jamal
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460860
Saved in:
5
The effects of hedonic shopping values on loyalty towards small retailers : the moderating role of trust
Lee, Jaeha
;
Park, Kwangsoo
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460869
Saved in:
6
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
7
Demonstrating the influencing factors and outcomes of customer experience in omnichannel retail
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
;
Zhang, Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462160
Saved in:
8
S-O-R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing
Shamim, Amjad
;
Muhammad Farrukh Abid
;
Ahmad, Farooq
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462298
Saved in:
9
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
10
The impact of adopting customization policy and sustainability for improving consumer service in a dual-channel retailing
Chauhan, Ruchi
;
Majumder, Arunava
;
Kumar, Varun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-25
Persistent link: https://www.econbiz.de/10014372646
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->