Demonstrating the influencing factors and outcomes of customer experience in omnichannel retail
Year of publication: |
2024
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Authors: | Zhang, Xueting ; Park, Younggeun ; Park, Jaejin ; Zhang, Hao |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103622, p. 1-10
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Subject: | Customer experience | Customer loyalty | Individual consumer characteristics | Omnichannel retail characteristics | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade |
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