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isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing research"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Fusion"
~subject:"Marketingmanagement"
~subject:"Prinzipal-Agent-Theorie"
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Fusion
Marketingmanagement
Prinzipal-Agent-Theorie
Selling
56
Verkauf
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Salespeople
43
Verkaufspersonal
43
B-to-B-Marketing
21
Business-to-business marketing
21
Beziehungsmarketing
14
Lieferantenmanagement
14
Relationship marketing
14
Sales management
14
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14
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11
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7
Consumer behaviour
6
Customer satisfaction
6
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6
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Journal of marketing research : JMR
Journal of marketing research
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of business research : JBR
8
Journal of strategic marketing
7
The journal of personal selling & sales management : JPSSM
6
Journal of business-to-business marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management science : journal of the Institute for Operations Research and the Management Sciences
5
SpringerLink / Bücher
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European journal of marketing : EJM
4
Proceedings series / American Marketing Association
4
Transportation research / E : an international journal
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Springer eBook Collection / Business and Economics
3
Strategic sales and strategic marketing
3
Gabler Edition Wissenschaft
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of personal selling & sales management
2
Kellogg on marketing
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Lehrbuch
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Market : review for marketing theory and practice
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Value creation : strategies for the chemical industry
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ECONIS (ZBW)
9
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1
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
2
Promotional inputs and selling : evidence from India
R. M., Harindranath
;
Sivakumaran, Bharadhwaj
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1000-1014
Persistent link: https://www.econbiz.de/10014276721
Saved in:
3
Single versus multiple salesforce go-to-market strategy : the impact of sales orientation on conflict, salesperson-owned loyalty and buyer-exit propensity
Anaza, Nwamaka A.
;
Rutherford, Brian N.
;
Wu, Gavin Jiayun
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 680-697
Persistent link: https://www.econbiz.de/10013539371
Saved in:
4
Involving sales managers in sales force compensation design
Waiser, Rob
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 182-201
Persistent link: https://www.econbiz.de/10012426510
Saved in:
5
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
6
The impact of mergers and acquisitions on the sales force
Bommaraju, Raghu
;
Ahearne, Michael
;
Hall, Zachary R.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 254-264
Persistent link: https://www.econbiz.de/10011845009
Saved in:
7
Homogeneous contracts for heterogeneous agents : aligning sales force composition and compensation
Daljord, Øystein
;
Misra, Sanjog
;
Nair, Harikesh
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 161-182
Persistent link: https://www.econbiz.de/10011485249
Saved in:
8
Can sales uncertainty increase firm profits?
Syam, Niladri
;
Hess, James D.
;
Yang, Ying
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 199-206
Persistent link: https://www.econbiz.de/10011485269
Saved in:
9
Evaluation and use of marketing research by decision makers : a behavioral simulation
Lee, Hanjoon
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 187-196
Persistent link: https://www.econbiz.de/10001036287
Saved in:
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