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isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of travel and tourism marketing"
~person:"Allenby, Greg M."
~person:"Koo, Bonhak"
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Allenby, Greg M.
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Journal of marketing research : JMR
Journal of travel and tourism marketing
Fisher College of Business Working Paper
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International journal of hospitality management
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ECONIS (ZBW)
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Quality, emotion, price, and social values in building passenger loyalty : impact of relationship quality (mediator) and in-flight physical environments (moderator)
Han, Heesup
;
Chua, Bee-Lia
;
Lee, Sanghyeop
;
Koo, Bonhak
- In:
Journal of travel and tourism marketing
38
(
2021
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10012497705
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2
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
3
The importance of modeling temporal dependence of timing and quantity in direct marketing
Jen, Lichung
;
Chou, Chien-heng
;
Allenby, Greg M.
- In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. 482-493
Persistent link: https://www.econbiz.de/10003872292
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