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isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of travel and tourism marketing"
~person:"Allenby, Greg M."
~person:"Lam, Iok Keng Veronica"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
3
Relationship marketing
3
Consumer behaviour
2
Customer satisfaction
2
Einzelhandel
2
Konsumentenverhalten
2
Kundenbindungsprogramm
2
Kundenzufriedenheit
2
Loyalty program
2
Retail trade
2
loyalty program
2
Confidence
1
Customer value
1
Dienstleistungsqualität
1
Direct marketing
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Direktmarketing
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Emotion
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Kundenwert
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Service quality
1
Shopping
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Tourism
1
Tourism shopping
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Tourismus
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Vertrauen
1
Viral marketing
1
Virales Marketing
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cooperation
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cross-border
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emotional commitment
1
relationship quality
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satisfaction
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share of wallet
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shopping motive
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store satisfaction
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travel behavior
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Allenby, Greg M.
Lam, Iok Keng Veronica
Han, Heesup
17
Hyun, Sunghyup Sean
9
Kim, Wansoo
7
Kumar, V.
6
Yu, Jongsik
5
Kim, Insin
4
Wong, IpKin Anthony
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Ahn, Jiseon
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Chua, Bee-Lia
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Hwang, Jinsoo
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Kaushik, Arun Kumar
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Kumar, Vikas
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Lee, Choong-Ki
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Cai, Liping A.
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Choi, Suh-hee
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Fader, Peter
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Kim, Myung-Ja
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Koo, Bonhak
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Krishen, Anjala S.
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Lee, Jin-soo
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Lee, Sanghyeop
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Li, Shibo
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Morais, Duarte B.
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Sun, Baohong
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Sunder, Sarang
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Tsai, Henry
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Tung, Vincent Wing Sun
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Zhao, Yi
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Agyeiwaah, Elizabeth
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Aksoy, Lerzan
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Journal of marketing research : JMR
Journal of travel and tourism marketing
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ECONIS (ZBW)
3
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1
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
2
A multilevel investigation of the role of retail stores in cross-border shopping
Wong, IpKin Anthony
;
Lam, Iok Keng Veronica
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 837-853
Persistent link: https://www.econbiz.de/10011517477
Saved in:
3
The importance of modeling temporal dependence of timing and quantity in direct marketing
Jen, Lichung
;
Chou, Chien-heng
;
Allenby, Greg M.
- In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. 482-493
Persistent link: https://www.econbiz.de/10003872292
Saved in:
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