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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~language:"eng"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer retention"
~subject:"Customer satisfaction"
~subject:"Structural equation model"
~subject:"Strukturgleichungsmodell"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Brand relationship"
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Subject
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Brand management
Brand
Customer retention
Customer satisfaction
Structural equation model
Strukturgleichungsmodell
Viral marketing
Brand loyalty
17
Markentreue
17
Consumer behaviour
14
Konsumentenverhalten
14
Beziehungsmarketing
12
Markenführung
12
Relationship marketing
12
Markenartikel
11
Brand image
8
Internet marketing
8
Markenimage
8
Online-Marketing
8
Social Web
8
Social web
8
brand loyalty
6
Kundenzufriedenheit
5
Brand Loyalty
4
social media
4
Advertising effects
3
Confidence
3
Emotion
3
Kundenbindung
3
Vertrauen
3
Werbewirkung
3
Advertising
2
Brand Trust
2
Customer integration
2
Kundenintegration
2
USA
2
United States
2
Virales Marketing
2
BPJS Healthcare
1
Brand attitude
1
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Online availability
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Undetermined
8
Free
3
Type of publication
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Article
15
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
15
Language
All
English
Author
All
Abuljadail, Mohammad
1
Amlus, Mohammad Harith
1
Andrzejewski, Susan A.
1
Ansari, Azarnoush
1
Brunetti, Federico
1
Carvalho, Amélia
1
Chan, Terri H.
1
Confente, Ilenia
1
Fernandes, Teresa
1
Giovanis, Apostolos N.
1
Gursimranjit Singh
1
Ha, Louisa
1
Ha, Yongsoo
1
Jaggi, Shamily
1
Kholis, Noor
1
Muhammad Shahar Jusoh
1
Nim, Dheeraj
1
Oh, Ah-Hyun
1
Park, Hye-Yoon
1
Pedersen, Per Egil
1
Podoshen, Jeffrey S.
1
Preeda Srinaruewan
1
Puspaningrum, Astrid
1
Ratnawati, Alifah
1
Riasi, Arash
1
Solem, Birgit Andrine Apenes
1
Syahida Abd Aziz
1
Sánchez-Casado, Noelia
1
Tomaras, Petros
1
Tomaseti-Solano, Eva
1
Weeraporn Supotthamjaree
1
Zondiros, Dimitris
1
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Published in...
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Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
Journal of Asian finance, economics and business : JAFEB
Journal of retailing and consumer services
28
The journal of product & brand management
28
Journal of business research : JBR
23
The journal of brand management : an international journal
22
International journal of hospitality management
11
Asia Pacific journal of marketing and logistics
10
European journal of marketing : EJM
9
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
Australasian marketing journal
5
Global business review
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business innovation and research : IJBIR
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : MM
3
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ECONIS (ZBW)
15
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1
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10
of
15
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date (oldest first)
1
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
2
The effect of airline's professional models on brand loyalty : focusing on mediating effect of brand attitude
Oh, Ah-Hyun
;
Park, Hye-Yoon
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
5
,
pp. 155-166
Persistent link: https://www.econbiz.de/10012667655
Saved in:
3
Social media marketing and brand loyalty : the role of brand trust
Puspaningrum, Astrid
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
12
,
pp. 951-958
Persistent link: https://www.econbiz.de/10012672190
Saved in:
4
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
5
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
6
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
7
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
8
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
9
Understanding customer brand engagement with virtual social communities : a comprehensive model of drivers, outcomes and moderators
Carvalho, Amélia
;
Fernandes, Teresa
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011884472
Saved in:
10
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
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