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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~language:"eng"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Structural equation model"
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Brand management
Brand
Customer satisfaction
Dienstleistungsqualität
Structural equation model
Brand loyalty
17
Markentreue
17
Consumer behaviour
14
Konsumentenverhalten
14
Beziehungsmarketing
12
Markenführung
12
Relationship marketing
12
Markenartikel
11
Internet marketing
8
Online-Marketing
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Social Web
8
Social web
8
brand loyalty
8
Brand image
6
Markenimage
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Kundenzufriedenheit
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social media
4
Customer retention
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Emotion
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Viral marketing
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customer brand engagement
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Advertising
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Avoidance of similarity
1
Breitbandkommunikation
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CBE
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CCT theory
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Abuljadail, Mohammad
1
Amlus, Mohammad Harith
1
Andrzejewski, Susan A.
1
Ansari, Azarnoush
1
Brunetti, Federico
1
Chan, Terri H.
1
Chieng, Fayrene Yew Leh
1
Confente, Ilenia
1
Ghaffar, Abdul
1
Giovanis, Apostolos N.
1
Goi, Chai Lee
1
Gulzar, Rafia
1
Gursimranjit Singh
1
Ha, Louisa
1
Islam, Fazila
1
Islam, Tahir
1
Jaggi, Shamily
1
Khan, Muhammad Mumtaz
1
Kincl, Tomas
1
Mei Teh Goi
1
Muhammad Shahar Jusoh
1
Nim, Dheeraj
1
Parrey, Shakir Hussain
1
Pedersen, Per Egil
1
Podoshen, Jeffrey S.
1
Preeda Srinaruewan
1
Rather, Raouf Ahmad
1
Riasi, Arash
1
Sheikh, Altaf Ahmed
1
Solem, Birgit Andrine Apenes
1
Song, Sujin
1
Soomro, Suhaib Ahmed
1
Syahida Abd Aziz
1
Sánchez-Casado, Noelia
1
Tomaras, Petros
1
Tomaseti-Solano, Eva
1
Ul Rehman, Shakeel
1
Weeraporn Supotthamjaree
1
Zaidi, Syed Shahid Zaheer
1
Zondiros, Dimitris
1
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Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
28
The journal of product & brand management
28
Journal of business research : JBR
23
The journal of brand management : an international journal
22
International journal of hospitality management
13
Asia Pacific journal of marketing and logistics
10
European journal of marketing : EJM
9
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
Australasian marketing journal
5
Global business review
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business innovation and research : IJBIR
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of marketing management : MM
3
Journal of marketing theory and practice : JMTP
3
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ECONIS (ZBW)
14
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
3
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
4
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
5
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
6
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
7
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
8
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
9
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
10
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
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