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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Brand management"
~subject:"Customer satisfaction"
~subject:"Structural equation model"
~subject:"Strukturgleichungsmodell"
~subject:"USA"
~type_genre:"Article in journal"
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Search: subject_exact:"Brand relationship"
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Brand management
Customer satisfaction
Structural equation model
Strukturgleichungsmodell
USA
Brand loyalty
15
Markentreue
15
Consumer behaviour
14
Konsumentenverhalten
14
Markenführung
12
Beziehungsmarketing
11
Relationship marketing
11
Brand
10
Markenartikel
10
Brand image
9
Markenimage
9
brand loyalty
8
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
social media
5
Kundenzufriedenheit
4
Advertising effects
3
Emotion
3
Werbewirkung
3
Sportmarketing
2
Sports marketing
2
United States
2
Viral marketing
2
Virales Marketing
2
brand relationship
2
purchase intention
2
Advertising
1
Athletes
1
Breitbandkommunikation
1
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CBE
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Confidence
1
Customer integration
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Article in journal
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English
14
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Kunkel, Thilo
2
Williams, Antonio S.
2
Abuljadail, Mohammad
1
Amlus, Mohammad Harith
1
Andrzejewski, Susan A.
1
Ansari, Azarnoush
1
Baker, Bradley J.
1
Biscaia, Rui
1
Byon, Kevin K.
1
Chan, Terri H.
1
Doyle, Jason P.
1
Giovanis, Apostolos N.
1
Gursimranjit Singh
1
Ha, Louisa
1
Hale, Dena
1
Heo, Yoon
1
Jaggi, Shamily
1
Muhammad Shahar Jusoh
1
Nim, Dheeraj
1
Park, Jin
1
Pedersen, Per Egil
1
Pedersen, Zack P.
1
Podoshen, Jeffrey S.
1
Preeda Srinaruewan
1
Riasi, Arash
1
Solem, Birgit Andrine Apenes
1
Son, Sungwook
1
Su, Yiran
1
Summey, John H.
1
Syahida Abd Aziz
1
Thakur, Ramendra
1
Tomaras, Petros
1
Walsh, Patrick
1
Weeraporn Supotthamjaree
1
Zondiros, Dimitris
1
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Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
Sport marketing quarterly : preferred journal of the Sport Marketing Association
The journal of product & brand management
28
Journal of retailing and consumer services
27
Journal of business research : JBR
22
The journal of brand management : an international journal
21
International journal of hospitality management
12
Asia Pacific journal of marketing and logistics
10
European journal of marketing : EJM
9
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
Global business review
5
Journal of marketing analytics : JMA
5
Psychology & marketing
5
Australasian marketing journal
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Pakistan journal of commerce and social sciences
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business innovation and research : IJBIR
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : MM
3
Journal of open innovation : technology, market, and complexity
3
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ECONIS (ZBW)
14
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1
An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
2
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
3
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
4
The influence of logo change on brand loyalty and the role of attitude toward rebranding and logo evaluation
Williams, Antonio S.
;
Son, Sungwook
;
Walsh, Patrick
; …
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10012519180
Saved in:
5
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
6
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
7
Sport brands : brand relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
8
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
9
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
10
What motivates consumers to partake in cyber shilling?
Thakur, Ramendra
;
Hale, Dena
;
Summey, John H.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10011884523
Saved in:
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