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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Preeda Srinaruewan"
~person:"Zondiros, Dimitris"
~subject:"Brand management"
~subject:"Breitbandkommunikation"
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Structural equation model"
~subject:"Strukturgleichungsmodell"
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Breitbandkommunikation
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Strukturgleichungsmodell
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brand loyalty
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CBE
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advertising
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commitment-trust model
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consumer brand engagement
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Preeda Srinaruewan
Zondiros, Dimitris
Abuljadail, Mohammad
1
Amlus, Mohammad Harith
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1
Ansari, Azarnoush
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Brunetti, Federico
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Chan, Terri H.
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Confente, Ilenia
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Giovanis, Apostolos N.
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Gursimranjit Singh
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Ha, Louisa
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Muhammad Shahar Jusoh
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Solem, Birgit Andrine Apenes
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Syahida Abd Aziz
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Sánchez-Casado, Noelia
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Tomaras, Petros
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Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
2
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
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