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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Customer satisfaction"
~subject:"Structural equation model"
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Customer satisfaction
Structural equation model
Brand loyalty
13
Markentreue
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Consumer behaviour
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1
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Giovanis, Apostolos N.
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Muhammad Shahar Jusoh
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Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
11
International journal of hospitality management
9
The journal of product & brand management
8
Journal of business research : JBR
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
European journal of marketing : EJM
3
International journal of contemporary hospitality management
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Innovatives Markenmanagement
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Journal of consumer behaviour : an international research review
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Journal of fashion marketing and management
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Journal of hospitality marketing & management
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Journal of marketing management : MM
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of strategic marketing
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Marketing intelligence & planning
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Pakistan journal of commerce and social sciences
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SpringerLink / Bücher
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The IUP journal of brand management : IJBRM
2
The international journal of bank marketing : IJBM
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The journal of business & industrial marketing
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The journal of consumer marketing
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Annals of tourism research : ATR ; a social sciences journal
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Australian journal of management
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Benchmarking : an international journal
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Brands and brand management : contemporary research perspectives
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Cogent business & management
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Corporate reputation review
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Dutch journal of finance and management
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Emerging human and techno-human business management dynamics in a globalized environment
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Foundations of Management : the journal of Warsaw University of Technology
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1
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
2
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
3
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
Saved in:
4
The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 223-254
Persistent link: https://www.econbiz.de/10011688467
Saved in:
5
An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty
Podoshen, Jeffrey S.
;
Andrzejewski, Susan A.
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10009619145
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