The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes
Year of publication: |
2016
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Authors: | Solem, Birgit Andrine Apenes ; Pedersen, Per Egil |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 10.2016, 4, p. 223-254
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Subject: | customer brand engagement | social media | Facebook brand page | repertory grid technique | Online-Marketing | Internet marketing | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction |
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