//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~accessRights:"restricted"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Empfehlungsmarketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
103
Virales Marketing
103
Consumer behaviour
76
Konsumentenverhalten
76
Internet marketing
66
Online-Marketing
66
Social Web
66
Social web
66
Online retailing
23
Online-Handel
23
Brand management
15
Markenführung
15
word of mouth
15
Social media
13
Advertising
11
Advertising effects
11
Werbewirkung
11
Werbung
11
Beziehungsmarketing
10
Relationship marketing
10
social media
9
Brand image
8
Markenimage
8
online reviews
8
Emotion
7
Social network
7
Soziales Netzwerk
7
Word-of-mouth marketing
7
Customer integration
6
Data Mining
6
Data mining
6
E-commerce
6
Electronic Commerce
6
Internet
6
Kundenintegration
6
Social relations
6
Soziale Beziehungen
6
Brand
5
Facebook
5
Markenartikel
5
more ...
less ...
Online availability
All
Undetermined
Free
3
Type of publication
All
Article
103
Type of publication (narrower categories)
All
Article in journal
103
Aufsatz in Zeitschrift
103
Language
All
English
103
Author
All
Janakiraman, Ramkumar
3
Lu, Shijie
3
Verlegh, Peeter
3
Wang, Xin
3
Altobello, Suzanne A.
2
Coker, Kesha K.
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Gottschalk, Sabrina Alexandra
2
Kannan, P. K.
2
Mafael, Alexander
2
Ofek, Elie
2
Palmatier, Robert W.
2
Rishika, Rishika
2
Viswanathan, Siva
2
Zhang, Jonathan Z.
2
Aa, Eva P. van der
1
Adamopoulos, Panagiotis
1
Adjei, Mavis T.
1
Agarwal, Ritu
1
Ajorlou, Amir
1
Aleti, Torgeir
1
Allard, Thomas
1
Anderson, Ashton
1
Andrews, Michelle
1
Apadula, Lauren Trabold
1
Arcand, Manon
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Ballings, Michel
1
Bapna, Ravi
1
Barrot, Christian
1
Bartov, Eli
1
Bastos, Wilson
1
Becker, Jan U.
1
Bendle, Neil T.
1
Benlian, Alexander
1
Bezawada, Ram
1
Bhattarai, Ashok
1
Bijmolt, Tammo H. A.
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
147
Journal of retailing and consumer services
108
International journal of hospitality management
73
Tourism management : research, policies, practice
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
47
Information systems research : ISR
43
International journal of contemporary hospitality management
36
Journal of marketing communications
36
Journal of hospitality marketing & management
33
Psychology & marketing
33
International journal of internet marketing and advertising : IJIMA
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of management information systems : JMIS
30
International journal of advertising : the review of marketing communications
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Electronic commerce research
28
SpringerLink / Bücher
28
Journal of promotion management : innovations in planning and applied research
24
Journal of travel and tourism marketing
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
The journal of product & brand management
23
Journal of internet commerce
22
Technological forecasting & social change : an international journal
21
International journal of advertising : the quarterly review of marketing communications
20
Asia Pacific journal of marketing and logistics
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Tourism management perspectives : TMP
18
International journal of consumer studies
16
The journal of services marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing research
15
Marketing letters : a journal of research in marketing
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Journal of global marketing
14
European journal of marketing : EJM
13
International journal of technology marketing : IJTMkt
13
more ...
less ...
Source
All
ECONIS (ZBW)
103
Showing
1
-
10
of
103
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
2
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
3
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
4
How source of product acquisition affects consumers' reliance on positive word-of-mouth : a mental imagery perspective
Chen, Chunfeng
;
Zhang, Depeng
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 315-330
Persistent link: https://www.econbiz.de/10014521313
Saved in:
5
Let it flow : the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013536276
Saved in:
6
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
7
The power of numbers : an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, Hongliu
;
Xingyuan, Wang
;
Wang, Shuyang
;
Zhou, Wenkai
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 126-139
Persistent link: https://www.econbiz.de/10013536285
Saved in:
8
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
9
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
10
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->