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isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of contemporary hospitality management"
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Search: subject_exact:"Empfehlungsmarketing"
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Viral marketing
106
Virales Marketing
106
Consumer behaviour
81
Konsumentenverhalten
81
Internet marketing
47
Online-Marketing
47
Social Web
45
Social web
45
Online retailing
27
Online-Handel
27
Customer satisfaction
24
Kundenzufriedenheit
24
Beziehungsmarketing
22
Relationship marketing
22
Dienstleistungsqualität
18
Service quality
18
Hotel industry
15
Hotellerie
15
Personalization
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Online reviews
13
Personalisierung
13
Brand image
11
Confidence
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Markenimage
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Vertrauen
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Social media
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Word-of-mouth marketing
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Tourism
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Tourismus
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Data Mining
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Law, Chun Hung Roberts
3
Lin, Tom M. Y.
3
Xie, Karen L.
3
Altobello, Suzanne A.
2
Bilgihan, Anil
2
Bradley, Graham L.
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Cobanoglu, Cihan
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Coker, Kesha K.
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Han, Jeongsoo
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Kwok, Linchi
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Liu, Fangyi
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Sparks, Beverley
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Weber, Karin
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Wu, Luorong
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Abdi, Mehrzad
1
Abdullah, Saddam
1
Adjei, Mavis T.
1
Adler, Howard
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Afiff, Adi Zakaria
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Ahmad, Jamil
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Ahmed, Salma
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Al-Homaidi, Eissa A.
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Amer, Sally Mohamed
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Apadula, Lauren Trabold
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Arcand, Manon
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Ashraf, Muhammad
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Basu, Rituparna
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Berezina, Katerina
1
Bhattarai, Ashok
1
Bigné Alcañiz, J. Enrique
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Binh Long Vuong
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Cogent business & management
International journal of contemporary hospitality management
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
Journal of hospitality marketing & management
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
SpringerLink / Bücher
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
106
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91
Global use and access of social networking web sites : a national culture perspective
Gong, Wen
;
Stump, Rodney L.
;
Li, Zhan G.
- In:
Journal of research in interactive marketing : …
8
(
2014
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10010336923
Saved in:
92
Influencing VSN users' purchase intentions : the roles of flow, trust and eWOM
Mortazavi, Marjan
;
Esfidani, Mohammad Rahim
;
Barzoki, …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 102-123
Persistent link: https://www.econbiz.de/10010387377
Saved in:
93
Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
94
Social network activity and contributing to an online review site
Goldsmith, Ronald E.
;
Pagani, Margherita
;
Lu, Xiaojing
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 100-118
Persistent link: https://www.econbiz.de/10009764259
Saved in:
95
Understanding the effectiveness of word-of-mouth : an elasticity perspective
Chen, Yimiao
;
Liu, Fangyi
;
Fang, Cheng-hsi
;
Lin, Tom M. Y.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10009730800
Saved in:
96
The effects of visual information in eWOM communication
Lin, Tom M. Y.
;
Lu, Kuan-yi
;
Wu, Jia-jhou
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10009571582
Saved in:
97
The impact of information security breach on hotel guest perception of service quality, satisfaction, revisit intentions and word-of-mouth
Berezina, Katerina
;
Cobanoglu, Cihan
;
Miller, Brian L.
; …
- In:
International journal of contemporary hospitality management
24
(
2012
)
7
,
pp. 991-1010
Persistent link: https://www.econbiz.de/10009666529
Saved in:
98
Social media and mobile marketing
Dix, Steve
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009666654
Saved in:
99
Consumer perceptions of online consumer product and service reviews : focusing on information processing confidence and susceptibility to peer influence
Lee, Hyun-hwa
;
Ma, Yoon Jin
- In:
Journal of research in interactive marketing : …
6
(
2012
)
2
,
pp. 110-132
Persistent link: https://www.econbiz.de/10009630758
Saved in:
100
The voice of touristis with mobility disabilities : insights from online customer complaint websites
Kim, Song Ee
;
Lehto, Xinran Y.
- In:
International journal of contemporary hospitality management
24
(
2012
)
3
,
pp. 451-476
Persistent link: https://www.econbiz.de/10009545478
Saved in:
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