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isPartOf:"Journal of retailing"
~isPartOf:"Integrated marketing communication"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Brand management"
~subject:"Einzelhandelspreis"
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Brand management
Einzelhandelspreis
Sales promotion
56
Verkaufsförderung
56
Consumer behaviour
25
Konsumentenverhalten
25
Preismanagement
17
Pricing strategy
17
Einzelhandel
14
Retail trade
14
Retail price
11
Rabatt
7
Rebate
7
USA
7
United States
7
Markenführung
5
Salespeople
5
Verkaufspersonal
5
Advertising effects
4
Brand image
4
Food retailing
4
Ladengestaltung
4
Lebensmitteleinzelhandel
4
Low-cost strategy
4
Markenimage
4
Niedrigpreisstrategie
4
Selling
4
Store design
4
Theorie
4
Theory
4
Verkauf
4
Werbewirkung
4
Advertising
3
Beziehungsmarketing
3
Category Management
3
Category management
3
Distribution channel
3
E-commerce
3
Electronic Commerce
3
Emotion
3
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Monroe, Kent B.
2
Ailawadi, Kusum L.
1
Badrinarayanan, Vishag
1
Cai, Jane Zhen
1
Capizzani, Mario
1
Dutta, Sujay
1
Gauri, Dinesh
1
Gauri, Dinesh K.
1
Gijsbrechts, Els
1
González, Jorge
1
Grewal, Dhruv
1
Gómez, Miguel I.
1
Haans, Hans
1
Hall, Kevin
1
Han, Eunjoo
1
Hardman, Michael
1
Jha, Subhash
1
Kachersky, Luke
1
Kim, Claire Heeryung
1
Kopalle, Praveen K.
1
Krishnan, Balaji C.
1
Kukar-Kinney, Monika
1
Laverie, Debra A.
1
Manning, Kenneth C.
1
Martín Herrán, Guiomar
1
Osuna, Ignacio
1
Palmeira, Maricio M.
1
Pancras, Joseph
1
Pofahl, Geoffrey M.
1
Richards, Timothy J.
1
Sigué, Simon Pierre
1
Sprott, David E.
1
Suri, Rajneesh
1
Talukdar, Debabrata
1
Teller, Christoph
1
Thakor, Mrugank V.
1
Thomas, Dominic
1
Watson, Iain
1
Wood, Steve
1
Xia, Lan
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Journal of retailing
Integrated marketing communication
Journal of marketing management : JMM ; journal of the Academy of Marketing
The journal of personal selling & sales management : JPSSM
Journal of retailing and consumer services
10
Journal of business research : JBR
8
Journal of marketing research : JMR
7
Journal of promotion management : JPM
7
Journal of promotion management : innovations in planning and applied research
6
The international review of retail, distribution and consumer research
5
Marketing letters : a journal of research in marketing
4
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
CUDARE working paper series
2
European journal of marketing : EJM
2
International journal of retail & distribution management
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of agricultural & food industrial organization
2
Report / Marketing Science Institute
2
Retail supply chain management : quantitative models and empirical studies
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
A reader in marketing communications
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business and Economic Research : BER
1
California management review
1
Cutting edge international research
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
1
Economic research report
1
European research studies
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Global business review
1
Global journal of business management : GJBM
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
INSEAD Working Paper
1
Information systems research : ISR
1
Innovative Markenführung und -implementierung
1
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ECONIS (ZBW)
16
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1
Pricing in online fashion retailing : implications for research and practice
Wood, Steve
;
Watson, Iain
;
Teller, Christoph
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1219-1242
Persistent link: https://www.econbiz.de/10012623870
Saved in:
2
Premiums paid for what you believe in : the interactive roles of price promotion and cause involvement on consumer response
Kim, Claire Heeryung
;
Han, Eunjoo
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 235-250
Persistent link: https://www.econbiz.de/10012295828
Saved in:
3
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
4
Loss leaders and cross-category retailer pass-through : a Bayesian multilevel analysis
Pancras, Joseph
;
Gauri, Dinesh K.
;
Talukdar, Debabrata
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 140-157
Persistent link: https://www.econbiz.de/10009757405
Saved in:
5
Effectiveness of exaggerated advertised reference prices : the role of decision time pressure
Krishnan, Balaji C.
;
Dutta, Sujay
;
Jha, Subhash
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 105-113
Persistent link: https://www.econbiz.de/10009732735
Saved in:
6
Retailers' merchandise organization and price perceptions
Suri, Rajneesh
;
Cai, Jane Zhen
;
Monroe, Kent B.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 168-179
Persistent link: https://www.econbiz.de/10009513134
Saved in:
7
A multiple-discrete/continuous model of price promotion
Richards, Timothy J.
;
Gómez, Miguel I.
;
Pofahl, Geoffrey M.
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10009562825
Saved in:
8
"One-deal-fits-all?" : on catagory sales promotion effectiveness in smaller versus larger supermarkets
Haans, Hans
;
Gijsbrechts, Els
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 427-443
Persistent link: https://www.econbiz.de/10009422220
Saved in:
9
Two-tier store brand : the benefic impact of a value brand on perceptions of a premium brand
Palmeira, Maricio M.
;
Thomas, Dominic
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 540-548
Persistent link: https://www.econbiz.de/10009423184
Saved in:
10
Reduce content or raise price? : the impact of persuasion knowledge and unit price increase tactics on retailer and product brand attitudes
Kachersky, Luke
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 479-488
Persistent link: https://www.econbiz.de/10009423194
Saved in:
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