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isPartOf:"Journal of retailing"
~isPartOf:"International journal of business innovation and research : IJBIR"
~isPartOf:"Simon School Working Paper"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Einzelhandelspreis"
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Search: subject_exact:"Consumer promotion"
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Einzelhandelspreis
Sales promotion
55
Verkaufsförderung
55
Consumer behaviour
25
Konsumentenverhalten
25
Preismanagement
16
Pricing strategy
16
Einzelhandel
14
Retail trade
14
Retail price
12
Rabatt
7
Rebate
7
USA
7
United States
7
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Salespeople
5
Verkaufspersonal
5
Advertising effects
4
Beziehungsmarketing
4
Food retailing
4
Ladengestaltung
4
Lebensmitteleinzelhandel
4
Low-cost strategy
4
Niedrigpreisstrategie
4
Relationship marketing
4
Selling
4
Store design
4
Theorie
4
Theory
4
Verkauf
4
Werbewirkung
4
Advertising
3
Category Management
3
Category management
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Distribution channel
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Emotion
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Monroe, Kent B.
2
Ailawadi, Kusum L.
1
Alexandrov, Alexei
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Bedre-Defolie, Özlem
1
Cai, Jane Zhen
1
Dutta, Sujay
1
Gauri, Dinesh
1
Gauri, Dinesh K.
1
Gijsbrechts, Els
1
Grewal, Dhruv
1
Gómez, Miguel I.
1
Haans, Hans
1
Hall, Kevin
1
Jha, Subhash
1
Kachersky, Luke
1
Kopalle, Praveen K.
1
Krishnan, Balaji C.
1
Kukar-Kinney, Monika
1
Kumar, J. Ramesh
1
Manning, Kenneth C.
1
Manohar, Sridhar
1
Martín Herrán, Guiomar
1
Pancras, Joseph
1
Pofahl, Geoffrey M.
1
Richards, Timothy J.
1
Saha, Raiswa
1
Sekar, P. C.
1
Sigué, Simon Pierre
1
Sprott, David E.
1
Suri, Rajneesh
1
Talukdar, Debabrata
1
Thakor, Mrugank V.
1
Xia, Lan
1
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Journal of retailing
International journal of business innovation and research : IJBIR
Simon School Working Paper
The journal of personal selling & sales management : JPSSM
Journal of retailing and consumer services
5
Journal of business research : JBR
4
Journal of marketing research : JMR
3
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Marketing letters : a journal of research in marketing
2
Retail supply chain management : quantitative models and empirical studies
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
CUDARE working paper series
1
European journal of marketing : EJM
1
Information systems research : ISR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
1
International journal of production research
1
International journal of revenue management : IJRM
1
Journal of Islamic marketing
1
Journal of agricultural & food industrial organization
1
Journal of business & economics research
1
Journal of business logistics : JBL
1
Journal of customer behaviour
1
Journal of economics
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of revenue and pricing management
1
LIDAM discussion paper CORE
1
Lecture Notes in Economics and Mathematical Systems
1
Lecture notes in economics and mathematical systems : LNEMS
1
Marketing : ZFP ; journal of research and management
1
OR spectrum : quantitative approaches in management
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Report / Marketing Science Institute
1
Simon Business School working paper
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
12
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11
The dilemma of pull and push-price promotions
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
; …
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003969345
Saved in:
12
Multiple unit price promotions and their effects on quantity purchase intentions
Manning, Kenneth C.
;
Sprott, David E.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 411-421
Persistent link: https://www.econbiz.de/10003598470
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