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isPartOf:"Journal of retailing"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
~subject:"Brand image"
~subject:"Pricing strategy"
~subject:"Theorie"
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Search: subject_exact:"Consumer promotion"
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Brand image
Pricing strategy
Theorie
Sales promotion
53
Verkaufsförderung
53
Consumer behaviour
29
Konsumentenverhalten
29
Preismanagement
17
Einzelhandel
11
Retail trade
11
Einzelhandelspreis
10
Retail price
10
Rabatt
7
Rebate
7
USA
7
United States
7
Advertising effects
5
Markenimage
5
Werbewirkung
5
Advertising
4
Food retailing
4
Ladengestaltung
4
Lebensmitteleinzelhandel
4
Low-cost strategy
4
Niedrigpreisstrategie
4
Store design
4
Werbung
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Beziehungsmarketing
3
Brand management
3
Category Management
3
Category management
3
Distribution channel
3
Kundenbindungsprogramm
3
Loyalty program
3
Markenführung
3
Price promotions
3
Pricing
3
Promotions
3
Relationship marketing
3
Theory
3
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Aydinli, Aylin
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Aydınoğlu, Nilüfer Z.
1
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1
Foubert, Bram
1
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1
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1
Gong, Jing
1
Hagtvedt, Henrik
1
Han, Eunjoo
1
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1
Hong, Zhao
1
Huchzermeier, Arnd
1
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1
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Koo, Jieun
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1
Mao, Wen
1
Martín Herrán, Guiomar
1
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1
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1
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Journal of retailing
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Marketing-mix strategies - product strategy and promotion strategy
Journal of retailing and consumer services
18
Journal of business research : JBR
17
European journal of operational research : EJOR
13
Journal of marketing
11
Journal of marketing research : JMR
11
Quantitative marketing and economics : QME
9
The journal of product & brand management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Marketing letters : a journal of research in marketing
7
Journal of promotion management : innovations in planning and applied research
6
European journal of marketing : EJM
5
Gabler Edition Wissenschaft
5
Information systems research : ISR
5
International journal of hospitality management
5
Journal of promotion management : JPM
5
Journal of the Academy of Marketing Science
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The international review of retail, distribution and consumer research
5
International journal of industrial organization
4
International journal of production economics
4
Journal of revenue and pricing management
4
Marketing : ZFP ; journal of research and management
4
Omega : the international journal of management science
4
Psychology & marketing
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
American journal of agricultural economics
3
CUDARE working paper series
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of retail & distribution management
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of economics & management strategy : JEMS
3
Journal of the Operational Research Society : OR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
CESifo working papers
2
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ECONIS (ZBW)
23
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23
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
3
Joint in-season and out-of-season promotion demand forecasting in a retail environment
Wolters, Jannik
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 726-745
Persistent link: https://www.econbiz.de/10013270716
Saved in:
4
Is $ 0 better than free? : consumer response to $ 0 versus "free" framing of a free promotion
Koo, Jieun
;
Suk, Kwanho
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 383-396
Persistent link: https://www.econbiz.de/10012420854
Saved in:
5
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
6
Premiums paid for what you believe in : the interactive roles of price promotion and cause involvement on consumer response
Kim, Claire Heeryung
;
Han, Eunjoo
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 235-250
Persistent link: https://www.econbiz.de/10012295828
Saved in:
7
The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.
;
Krishna, Aradhna
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
Saved in:
8
Something free or something off? : a comparative study of the purchase effects of premiums and price cuts
Foubert, Bram
;
Breugelmans, Els
;
Gedenk, Karen
;
Rolef, …
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10011833422
Saved in:
9
Alliteration alters : phonetic overlap in promotional messages influences evaluation and choice
Davis, Derick F.
;
Bagchi, Rajesh
;
Block, Lauren G.
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011484027
Saved in:
10
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
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