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isPartOf:"Journal of retailing"
~isPartOf:"Journal of marketing"
~person:"Dotson, Jeffrey P."
~person:"Kumar, Piyush"
~person:"Levy, Michael"
~person:"Murray, Chase C."
~person:"Sloot, Laurens M."
~type:"article"
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Category Management
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Category management
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Einzelhandel
4
Retail trade
4
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2
Consumer behaviour
2
Distribution channel
2
Konsumentenverhalten
2
Markenführung
2
Retail assortment
2
Sortiment
2
Vertriebsweg
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Assortment planning
1
Brand
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Brand extension
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Brand image
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Distribution channels
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Efficient Consumer Response
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category captainship
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category management
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Dotson, Jeffrey P.
Kumar, Piyush
Levy, Michael
Murray, Chase C.
Sloot, Laurens M.
Kopalle, Praveen K.
2
Kurtuluş, Mümin
2
Talukdar, Debabrata
2
Alan, Yasin
1
Arora, Neeraj
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Journal of retailing
Journal of marketing
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of retail & distribution management
1
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ECONIS (ZBW)
6
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On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
2
On the competitive and collaborative implications of category captainship
Alan, Yasin
;
Dotson, Jeffrey P.
;
Kurtuluş, Mümin
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011734908
Saved in:
3
The impact of category captainship on the breadth and appeal of a retailer's assortment
Kurtuluş, Mümin
;
Ülkü, Sezer
;
Dotson, Jeffrey P.
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 379-392
Persistent link: https://www.econbiz.de/10010408217
Saved in:
4
Joint optimization of product price, display orientation and shelf-space allocation in retail category management
Murray, Chase C.
;
Talukdar, Debabrata
;
Gosavi, Abhijit
- In:
Journal of retailing
86
(
2010
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003988220
Saved in:
5
Why is assortment planning so difficult for retailers? : a framework and research agenda
Mantrala, Murali K.
;
Levy, Michael
;
Kahn, Barbara E.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10003834510
Saved in:
6
The impact of brand delisting on store switching and brand switching intentions
Sloot, Laurens M.
;
Verhoef, Peter C.
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 281-296
Persistent link: https://www.econbiz.de/10003782186
Saved in:
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