//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of retailing"
~isPartOf:"Lecture Notes in Economics and Mathematical Systems"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~language:"eng"
~subject:"Einzelhandelspreis"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Einzelhandelspreis
Theory
Sales promotion
53
Verkaufsförderung
53
Consumer behaviour
24
Konsumentenverhalten
24
Preismanagement
16
Pricing strategy
16
Einzelhandel
13
Retail trade
13
Retail price
10
Rabatt
7
Rebate
7
USA
7
United States
7
Salespeople
5
Verkaufspersonal
5
Advertising effects
4
Brand image
4
Brand management
4
Food retailing
4
Ladengestaltung
4
Lebensmitteleinzelhandel
4
Low-cost strategy
4
Markenführung
4
Markenimage
4
Niedrigpreisstrategie
4
Selling
4
Store design
4
Theorie
4
Verkauf
4
Werbewirkung
4
Advertising
3
Beziehungsmarketing
3
Category Management
3
Category management
3
Distribution channel
3
Emotion
3
Kundenbindungsprogramm
3
Loyalty program
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
13
Language
All
English
Author
All
Monroe, Kent B.
2
Ailawadi, Kusum L.
1
Aydinli, Aylin
1
Bertini, Marco
1
Cai, Jane Zhen
1
Dutta, Sujay
1
Gauri, Dinesh
1
Gauri, Dinesh K.
1
Gijsbrechts, Els
1
Grewal, Dhruv
1
Gómez, Miguel I.
1
Haans, Hans
1
Hall, Kevin
1
Hong, Zhao
1
Hulland, John
1
Jha, Subhash
1
Kachersky, Luke
1
Kopalle, Praveen K.
1
Krishnan, Balaji C.
1
Kukar-Kinney, Monika
1
Lam, Son K.
1
Liu, Huan
1
Lobschat, Lara
1
Manning, Kenneth C.
1
Martín Herrán, Guiomar
1
Pancras, Joseph
1
Pofahl, Geoffrey M.
1
Richards, Timothy J.
1
Sigué, Simon Pierre
1
Sleep, Stefan
1
Sprott, David E.
1
Suri, Rajneesh
1
Talukdar, Debabrata
1
Thakor, Mrugank V.
1
Verhoef, Peter C.
1
Xia, Lan
1
Zaccour, Georges
1
more ...
less ...
Published in...
All
Journal of retailing
Lecture Notes in Economics and Mathematical Systems
The journal of personal selling & sales management : JPSSM
Journal of retailing and consumer services
9
Journal of business research : JBR
8
Journal of marketing research : JMR
7
European journal of operational research : EJOR
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
4
American journal of agricultural economics
3
European journal of marketing : EJM
3
International journal of production economics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Journal of promotion management : JPM
3
Journal of the Operational Research Society : OR
3
Quantitative marketing and economics : QME
3
The international review of retail, distribution and consumer research
3
International journal of industrial organization
2
Journal of revenue and pricing management
2
Marketing : ZFP ; journal of research and management
2
Omega : the international journal of management science
2
The journal of brand management : an international journal
2
4OR : a quarterly journal of operations research
1
Agribusiness : an internat. journal
1
Agricultural economics
1
Asia Pacific journal of marketing and logistics
1
Decision sciences : DS
1
Health care management science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information economics and policy : IEP
1
Information systems research : ISR
1
International game theory review
1
International journal of applied management science : IJAMS
1
International journal of business innovation and research : IJBIR
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of production research
1
International journal of revenue management : IJRM
1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
3
The sales-marketing integration gap : a social identity approach
Sleep, Stefan
;
Lam, Son K.
;
Hulland, John
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
4
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
Saved in:
4
Effectiveness of exaggerated advertised reference prices : the role of decision time pressure
Krishnan, Balaji C.
;
Dutta, Sujay
;
Jha, Subhash
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 105-113
Persistent link: https://www.econbiz.de/10009732735
Saved in:
5
Loss leaders and cross-category retailer pass-through : a Bayesian multilevel analysis
Pancras, Joseph
;
Gauri, Dinesh K.
;
Talukdar, Debabrata
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 140-157
Persistent link: https://www.econbiz.de/10009757405
Saved in:
6
Retailers' merchandise organization and price perceptions
Suri, Rajneesh
;
Cai, Jane Zhen
;
Monroe, Kent B.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 168-179
Persistent link: https://www.econbiz.de/10009513134
Saved in:
7
A multiple-discrete/continuous model of price promotion
Richards, Timothy J.
;
Gómez, Miguel I.
;
Pofahl, Geoffrey M.
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10009562825
Saved in:
8
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
9
"One-deal-fits-all?" : on catagory sales promotion effectiveness in smaller versus larger supermarkets
Haans, Hans
;
Gijsbrechts, Els
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 427-443
Persistent link: https://www.econbiz.de/10009422220
Saved in:
10
Reduce content or raise price? : the impact of persuasion knowledge and unit price increase tactics on retailer and product brand attitudes
Kachersky, Luke
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 479-488
Persistent link: https://www.econbiz.de/10009423194
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->