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isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Family business review : journal of the Family Firm Institute"
~isPartOf:"Health marketing quarterly"
~subject:"Hospitality industry"
~subject:"Markenführung"
~subject:"Myth"
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Journal of retailing and consumer services
Family business review : journal of the Family Firm Institute
Health marketing quarterly
The journal of brand management : an international journal
52
Journal of business research : JBR
19
SpringerLink / Bücher
13
The journal of product & brand management
13
European journal of marketing : EJM
11
International studies of management and organization
11
Corporate communications : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Working paper series / Bradford University School of Management
5
Corporate reputation review : an international journal
4
Harvard business review : HBR
4
Innovatives Markenmanagement
4
Journal of strategic marketing
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Marketing intelligence & planning
4
Asia Pacific journal of marketing and logistics
3
International journal of contemporary hospitality management
3
Journal of general management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Manual of international marketing
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The journal of business & industrial marketing
3
The marketing review
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Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
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Cogent business & management
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
Corporate social responsibility and environmental management
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Gabler research
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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Journal of marketing communications
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Journal of marketing for higher education
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Marken- und Produktmanagement
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Qualitative market research : an international journal
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Routledge studies in marketing
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Scandinavian journal of management
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ECONIS (ZBW)
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1
Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity
Beck, Susanne
;
Prügl, Reinhard
- In:
Family business review : journal of the Family Firm …
31
(
2018
)
4
,
pp. 460-482
Persistent link: https://www.econbiz.de/10011956557
Saved in:
2
Hospital branding in Italy : a pilot study based on the case method
Esposito, Annamaria
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011686953
Saved in:
3
Managing heritage brands : a study of the sacralization of heritage stores in the luxury industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Saved in:
4
Recruitment ad analysis offers new opportunities to attract GPs to short-staffed practices
Hemphill, Elizabeth
;
Kulik, Carol T.
- In:
Health marketing quarterly
30
(
2013
)
2
,
pp. 144-161
Persistent link: https://www.econbiz.de/10009767251
Saved in:
5
Concealing or revealing the family? : corporate brand identity strategies in family firms
Micelotta, Evelyn R.
;
Raynard, Mia
- In:
Family business review : journal of the Family Firm …
24
(
2011
)
3
,
pp. 197-216
Persistent link: https://www.econbiz.de/10009301923
Saved in:
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