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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~person:"Arai, Akiko"
~person:"Doyle, Jason P."
~person:"Du, James"
~person:"Ross, Stephen"
~subject:"Brand management"
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Brand management
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Arai, Akiko
Doyle, Jason P.
Du, James
Ross, Stephen
Kunkel, Thilo
3
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2
Funk, Daniel C.
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Ko, Yong Jae
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Journal of sport management : the official journal of the North American Society of Sport Management
Sport management review
2
European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
2
The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo
;
Doyle, Jason P.
;
Funk, Daniel C.
;
Du, James
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
Saved in:
3
The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae
;
Ross, Stephen
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
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